Technology has advanced at a remarkable speed for decades. However, scholarly publishing has not kept up with the rate of technological change for the past two decades and traditional publishing models continue to prevail . Although new scholarly communication methods such as open access and digital repositories have been evolving, there is no well-established and universally-accepted communication model that can “define merit and provide rewards” for researchers . This is exacerbated by the lack of necessary tools and services which enhance proper author identification for a scholar’s output .
The rapid growth and development of researcher networking systems and social networking platforms plays an important role in improving the connection of researchers academically and socially. Researcher or faculty-specific networking systems usually provide a professional profile to which the scholar can upload and display publication data, research interests, and educational and employment data. Some of these systems, occasionally nicknamed “Facebook for scientists,” allow researchers to share knowledge, discuss shared interests and comment on or criticize published work4 . Additionally, some “general” social networking platforms can serve as a vehicle for sharing work and/or networking with professional colleagues. These may include Facebook, Twitter, Google+, MySpace, Pinterest, Tumblr, and MeetUp.