If you work in media, you know a lot can change in two years. Think back to 2014. Tons of marketers still thought of Snapchat as a sexting platform. People were writing things like “Why Pinterest Ads Will Beat Facebook Ads.” Auto-play video, live streaming, and the ability to face-swap with your significant other were all on the horizon.
Recently, Fractl and BuzzSumo teamed up to quantify this shift. The companies looked at the million most-shared articles between December 2015 and June 2016, and compared them to a similar study published in 2014. Here are the five craziest things they found.