Color! Something Pretty, or is There Much More To it?
Did you know the color black is used for the products and branding of large enterprises like automobile maker Jaguar, mobile device stalwart BlackBerry, and luxury fragrance firm Chanel because it evokes the feeling of authority, power, and elegance? Data reveals that it is the most popular color for marketing luxury products and is most common in the tech, clothing and car industries. Black is also a common color of products that consumers purchase on impulse.
Regarding gender, shades of blues and greens are popular among both sexes, but black is preferred more by men and women prefer purple. Overall, it is softer colors that women are attracted to whereas men are drawn to so-called bolder colors.
But are colors that important? It is not something most of us think about when we go through our daily routines. Science has long known that color can impact our behavior and emotions, and therefore it is an important aspect of marketing. In short, if used correctly color can help convey the desired public image for a company (see black = authority, power, and elegance), and create the right emotions in people to make sales and conversions more likely. There is a reason clearance sale displays focus on red. Red is a color that evokes urgency and can even raise our heart rate.
The psychology of color is explored further in a new infographic from Skilled.co, which you can view in full below. It provides 40 facts that are backed up by data, which is useful if you are looking to increase your website conversions. The graphic reveals that 52% of people will not return to a website if it has bad aesthetics. 93% say their online purchases are influenced by the visuals of the website, and 42% judge a website based on the web design.
In other words, if you do not get your design and color scheme in order, forget about making sales!