Posted by: bluesyemre | June 7, 2017

How #InformationManagers can explain #UsageData through #Visualizations


On its own, data is a series of facts and statistical information. Although data surrounds us, without context, it can be hard to draw any insights about what story the data is telling. Add visualization to that data, however, and it can be transformed into a clear, precise story with actionable insights.

Transforming data into more engaging, intuitive, and valuable information is growing in importance for information managers, as our need to convey progressively complex numbers and ideas increases.

Why visuals?

The power of data visualization lies in how we process information. Marcel Just, director of the Center for Cognitive Brain Imaging at Carnegie Mellon University, summarized the importance of data visualization in a Nieman Reports article. In it, he explains that humans take on information in a visual way, meaning the more visual the information, the more useable, interactive, and accessible it becomes.

“The printed word is a human artifact,” Just said. “It’s very convenient and it’s worked very well for us for 5,000 years, but it’s an invention of human beings. By contrast Mother Nature has built into our brain our ability to see the visual world and interpret it. Even the spoken language is much more a given biologically than reading written language.”

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