Posted by: bluesyemre | August 16, 2017

How to use #marketing in your #library? – Interview with Kathy Dempsey (#LibraryMarketing expert)

How-to-use-marketing-in-a-library-and-make-the-most-of-it.-Interview-with-Kathy-Dempsey-from-Libraries-Are-Essential

Marketing is not only about promoting a business and it is definitely not about pushing a product or a service down to someone’s throat. Especially in libraries’ case, having a marketing perspective, or more specifically a service mindset, is really effective as people need to know more about the library’s activity and they should learn more about it in a laid-back way.

The-cycle-of-true-marketing

To learn more about how marketing can ensure awareness of the ways the library can be helpful to the community, we’ve interviewed Kathy Dempsey, founder of Libraries Are Essential, consulting firm on library marketing, promotion, and public relation. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.

https://princh.com/how-to-use-marketing-in-a-library-kathy-dempseyinterview/


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: