Posted by: bluesyemre | August 16, 2017

How to use #marketing in your #library? – Interview with Kathy Dempsey (#LibraryMarketing expert)


Marketing is not only about promoting a business and it is definitely not about pushing a product or a service down to someone’s throat. Especially in libraries’ case, having a marketing perspective, or more specifically a service mindset, is really effective as people need to know more about the library’s activity and they should learn more about it in a laid-back way.


To learn more about how marketing can ensure awareness of the ways the library can be helpful to the community, we’ve interviewed Kathy Dempsey, founder of Libraries Are Essential, consulting firm on library marketing, promotion, and public relation. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.

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