Posted by: bluesyemre | February 14, 2019

Opportunities for Success in MENA Natalia Gorzawski


Lebanon, Iraq and Jordan are experiencing economic difficulties and lack the stability and predictability the region once had. The proximity to the Syrian civil war, the refugee crisis, growing tensions between ethnicities and religions and the ups and downs of the Islamic State of Iraq and the Levant (isil) have led to unpredictable market environments and growth of parallel trade, counterfeit and illicit imports. Many companies struggle to keep losses at bay. Others are succeeding with the right strategy and hidden opportunities in the midst of political and economic turmoil. Success and failure can be seen in different sectors, pricing segments and among many types of businesses.
As the civil war in Syria is coming to an end, all three countries are expected to benefit economically. Companies preparing for a more peaceful and stable region could benefit from a strong base in Lebanon, Iraq or Jordan.

This white paper examines Lebanon, Iraq and Jordan’s unique markets for potential risks and opportunities. Selected examples explore the success of certain segments or brands within their country-specific context, demonstrating that success lies in understanding the uniqueness of each market accompanied by a customised strategy open to change and adjusted to market conditions and requirements. While this might require additional effort and investment, this approach will help find success within the current economic framework and identify opportunities to build a strong base and
competitive edge for more stable times.

Opportunities for success in MENA

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