bluesyemre

Marketing

Marketing focuses on the library’s current users and also our potential users. For us here at the university, that’s primarily going to be our students, but also faculty and staff, and community users.

It’s also important to recognize different segments our community. For students: it could be undergraduates, graduate students, international students, athletes, a particular major, etc.

For faculty: It could be marketing to their needs or using them as a channel to market library services to students.

For staff: It could be marketing library services like our leisure reading collection or curriculum materials collection. Something that adds value to their university employment.

The goal: Aligning the needs of the our students, faculty, and staff to the library’s services and resources.

https://mrlibrarydude.wordpress.com/2019/03/04/marketing-and-advocating-for-the-academic-library/