Posted by: bluesyemre | May 13, 2019

Everything You Want To Know About #YouTube Bumper Ads (#infographic)

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We have all been through this. That “annoying” Youtube Ad we hover our cursor on, that says you can skip your Ad in 3..2..1. But that’s not we’re talking about here!

Those pre-roll video ads are constantly evolving, and by now you might be already familiar with the new ad format called Bumper Ads. Youtube introduced its six-second bumper ad format to their platform pointing to the world of short-term content and ever-shortening attention span. But you technically can’t skip these ads, Or you probably won’t have to!

In theory, the first five seconds are probably enough to hook viewers and capture their attention. But that rarely happens. Most of the time when a Youtube Ad pops up to shield you from your favourite video, we glue our eyes on that skip button.

Fortunately, Bumper Ads engages the viewers with its six-second ad format without testing the viewer’s patience. When brands align the message with some fast, creative and captivating stories,  they can resonate well with the audience and create and memorable and joyful experience in a short span of time.

Bumper Ads are ideal for driving brand reach and frequency. The ad format is available through Google Ads as an add-on to traditional campaigns and sold on a cost per 1000 impressions (CPM)  basis. Most of the brand uses this ad campaign to introduce the product or increase brand awareness.

How to run an effective YouTube bumper ad campaign?

There are a lot of factors to be considered before you launch a successful YouTube Ad campaign and Bumper Ads needs the most attention. You must be able to hook your target audience within the given tiny time frame of six seconds. However, you cannot add too much information because of the time limit. You have to take care of the technical aspects like length, format, file size, frame rate while figuring out the aesthetic of your target audience to hook them into your product.

Finding it a bit overwhelming? TechWyse, an SEO agency in Toronto, has developed an infographic guide which covers the alpha to omega of the design process of an effective YouTube bumper ads campaign. It explains all the correct formats, desirable frame rates, file size, aspect ratio and resolution along with some pretty useful tips for a successful design.

Bumper ads are the hottest on YouTube right now as they create a win-win situation for both users and advertisers. Viewers don’t find it annoying since the ad lasts for only six seconds and advertisers can ensure their ads are viewed since it cannot be skipped. Thanks to the infographic, running an effective YouTube bumper ad campaign has become a whole lot easier!

Given the perks of Bumper ads, it would be a waste not to use them at least once for your YouTube ad campaign. If your concept is innovative, relevant and on point, Bumper ads guarantee an escalation of your brand awareness.

https://www.techwyse.com/blog/infographics/bumper-ads-a-nice-little-trick-to-boost-your-youtube-ad-campaign/


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