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GlobalWebIndex’s mission has always been to understand the attitudes, behaviours and motivations which define an audience. With the growing commercial importance and size of Gen Z continuing to bring them onto the radar of more and more marketers and brands, GlobalWebIndex and Snap have partnered to shed light on this young generation – uncovering who they are, what drives and interests them, and what they’re doing in the digital space.

Global Trends Among Gen Z (Examining the lifestyles, attitudes, and digital behaviours of Gen Z)