Almost every internet user now owns a smartphone.
What makes the smartphone such an important part of people’s lives is its versatility.
Thanks to their improving capabilities, mobiles continue to take up larger shares of consumers’ daily time spent online, although PCs and laptops remain fairly central too.
This versatility makes it much harder for other devices to reach the same heights of ownership rates belonging to mobiles. To justify the added expense of acquiring a new device such as a smartwatch or a smart home product, consumers need to be convinced that the extra device goes above and beyond what a smartphone can offer.
This helps consumers gauge whether they’re buying a must-have device as opposed to one that’s nice-to-have.
Drawing on insights from our latest flagship report on global device trends,this week we’re covering some of the most important developments in the changing device landscape.
GlobalWebIndex’s flagship report on device ownership and usage 2019
https://blog.globalwebindex.com/chart-of-the-week/device-landscape/
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