Posted by: bluesyemre | December 17, 2019

#Brainstorming: The Ultimate Guide


Brainstorming: The Ultimate Guide

Everyone’s got something to say about brainstorming. This mega-article breaks down why it usually doesn’t work, and how to actually unlock the creativity in a group of people.

This treatise on productive brainstorming—or rather, alternatives to it—is based on dozens of scientific studies and voluminous research that went into my book Dream Teams. If you like it, please share and check out the book, or my posts on cognitive diversity and debate.


On May 25, 1787, a group of revolutionaries convened for a team writing project that would change the course of world history.

They dubbed their meeting the “Constitutional Convention of the United States of America.” And the way they conducted it still resonates for many of us working in today’s companies.

Here’s what the official invitation to participate in the Convention read:


Let us come up with a systemme of Government! Everyone powder your wigs and join us in the Continental Congress Room at 9AM sharpe, ready to brain-storm!


No idea is a bad idea! We shall have free coffee and white-boards and bounce-y balls.

The Masons need the room after us, so we have a hard stop at 10. But don’t worry, we should be done by then!”

I’m being facetious here. But as far-fetched as the above sounds, how often do we take on important problems in business using an approach like the above?

All the time.

Groups of people have been coming up with ideas together since forever. Our ability to do this helped us take over planet Earth. And it certainly played a part in the real U.S. Constitutional Convention.

But the ritual of brainstorming—that thing we do when we gather around a table and throw out ideas to spark creativity and open up possibilities—has become one of the most popular problem-solving activities for teams today, despite its one big problem:

It doesn’t work.

At least not when we compare it to other things we could be doing.

Research proves this over and over again. To the point that the famous psychologist Adrian Furnham has said,

“Evidence from science suggests that business people must be insane to use brainstorming groups.”

Before you protest that brainstorming works for you, hang in here with me for a second. In this post we’re going explore the challenges of brainstorming—and why what works for you may not really be “brainstorming” at all.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.


%d bloggers like this: