The Socialbakers Q4 2019 Social Media Trends Report reveals crucial insights into the changes and developments on social media. The report highlights key data behind paid advertising, including campaign objectives, developments in click-through rate and cost per click, and the evolution of ad placements. Additionally, for the first time Socialbakers data reveals the marketing funnel conversion rate and shows which industries performed best.
Focusing on organic performance, the report details the audience size of the top 50 biggest brands on Instagram and Facebook, audience insights by age and gender, and the distribution of interactions across industries. Become a marketing expert with all of the must-know insights from Socialbakers. “The writing has been on the wall for some time, but now it’s official. When it comes to the top 50 brand profiles, Instagram has a larger audience than Facebook.”
“Instagram’s impact for brands comes as no surprise. What was unexpected in Q4 2019, however, was the significant drop in engagement during the holiday season. This is a warning sign that brands require a deeper understanding of which types of content their audiences find compelling, and an agile method to get that content in front of them.”
Yuval Ben-Itzhak, CEO, Socialbakers
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