Posted by: bluesyemre | March 23, 2020

The Videos by #TheNorthFace

In November of last year, The North Face Athlete Pau Capell took on his most ambitious project yet, running 250km through the Arctic to raise awareness of climate change and the disastrous impact it’s having on our planet. Facing sub-zero temperatures, fierce winds and snow-covered trails, Pau began his journey in Alta, Norway – way above the Arctic circle – finishing in the small port of Nordkapp. Even in the extreme conditions, the 2019 UTMB winner covered the 250km in a staggering five days.

Poetic depiction of a being chasing the light across Nature through her human condition. Snowboarder Marion Haerty in all her glory.

An untamed, big mountain playground with endless opportunities and ever-present danger. Angel Collinson, Nick McNutt, and Griffin Post journey to one of the most coveted locations for skiers, Alaska. #FUTURELIGHT

The path of progression is paved with acts of defiance. Leanne Pelosi, Jake Blauvelt, and Victor de Le Rue take the stage in British Columbia in a showcase of shred.

It’s not always what we achieve that defines us, rather it is why we achieve such things that creates clarity in our existence. In 2018, Hilaree Nelson and Jim Morrison completed the first ski descent of the 27,940-foot Lhotse, the fourth-highest mountain in the world. This is their story.

Our global athlete team is united through a shared love for a sport and the people, places, and experiences they encounter along the way. Created in partnership with VICE, The Invisible Wall is a story about The North Face athletes US Ultra Runner Mike Foote, Mexico Ultra Runner Mauricio Carvajal, and Mexican-American Ultra Runner, Mario Mendoza Jr. that highlights how running unites communities across the globe and creates opportunities to explore and understand different places and cultures. #neverstopexploring

We’re here because of where we came from – the place that gave us our truths, that challenged us, that showed us the way. It is a place we’ll never forget and one that we’ll carry with us wherever we go. View our Heritage Collection, based on timeless designs pulled from our archives. #neverstopexploring

To The North Face’s Jacopo Larcher, Northern Italy’s ‘Tribe’ represents not only his longest and most demanding project to date, but a six-year evolution from trad newcomer to one of the most versatile and accomplished climbers in the world. And yet, despite opening this 30-metre punisher – a line hidden in the woodlands of Cadarese and that is argued to be the hardest single-pitch climb on Earth In March of this year, Larcher chose to forgo his right to grade the route, deciding not to reduce his astonishing achievement to a number, but to allow it to stand as a monument to the fellow athletes, the climbing community and the friends who helped push him to its roof. Together, we rise. #NeverStopExploring

Welcome to Perfecto Mundo – an extreme 30-metre Catalonian route that defines the limits of sport climbing. It’s a brutal and unforgiving line that, in parts, allows the use of nothing more than a single middle finger. And it’s a challenge that only a tiny and select group of the world’s greatest climbers has ever conquered. On 7 December 2018, The North Face’s Stefano Ghisolfi earned his membership to this elite club too, sending a perfect repetition of this 9b+ punisher after a solid 32 days at the crag, a year of training, trial, error… and a lot of intense preparation for his all-important middle finger.

Marion is no stranger to podiums. In every freeriders’ mind, self-doubt and nervousness can easily settle on “Comp Days”. Embark with Marion on a high-octane 24-hour journey, from the moment she wakes up to the moment she drops in the world’s gnarliest snow faces. The North Face® is proud to announce that team athlete Marion Haerty has won the Freeride World Tour for the second time. Following her success over the last two years – securing first place in 2017 and second in 2018 – the 27 year old French snowboarder has stormed the top of the podium in world-famous Xtreme Verbier to cement her place at the pinnacle of freeride skiing. An increadible feat in snowsports, skiers and snowboarders then have one shot each at descending the face littered with cliffs, pillows and other natural features. The route through these obstacles is chosen by the individual rider, with the only condition that they finish their run through the finish line at the bottom of the mountain, when they are then allocated a score by a panel of judges.

In August 2018, a handful of The North Face climbers travelled into the spectacular Japanese wilderness to dive into the realm of ‘Sawanobori’ – the revered art of scaling mountain streams, despite Mother Nature doing all she can to push them back. Powering through conditions that rendered traditional climbing shoes completely useless, this was unlike any adventure the team had done before. #NeverStopExploring.

Evelina and her siblings travelled to the North of Sweden – a dear place since their childhood – to explore and reconnect to the area and her family as well as to raise awareness of how climate change is affecting the planet we all live in.

The messy reminisce of a juicy season squeezed from low hanging fruit. All seriousness aside, we set out to capture why we love snowboarding and everything around it.

One of the joys of exploration is finding your own path. As the founder and CEO of Outdoor Afro, Rue Mapp has done exactly that. In our final installment of our Mentors series, we learn from Rue about her journey to celebrate and inspire African American connections and leadership in Nature. Our Mentors series examines the truths we find through exploration, and allow these stories to broaden how we define an explorer.

Sakha is a region of highs, lows and little else. It’s home to Pik Pobeda, the highest mountain in Siberia, and where the lowest temperature in the Northern Hemisphere was recorded – a deadly -71.3C. It’s also the desolate and hostile landscape in which alpinists Tamara Lunger and Simone Moro found themselves in February 2018, preparing to attempt the first ever winter ascent of this 3003m frozen monolith. Hit the link in bio to discover #PobedaMovie, which chronicles their record-setting expedition in an environment that makes rescue impossible. #NeverStopExploring

Victor de Le Rue, a young professional snowboarder coming from the pyrenees, has ridden the four corners of the world, but a place on earth inspires him more particularly than the others: CHAMONIX. Chamonix is one of the most prestigious place for mountaineers in the world, its history is full of stories of conquests and failures. These dramatic mountains lure more and more skiers and snowboarders to ride her steep, unforgiving faces and it is here that we will discover Victor’s last adventures and evolutions. Cinematography and Editing by @ivressefilms

The North Face Black Series takes premium outdoor construction and reimagines it for the urban environment. The latest capsule in the series is designed by Kazuki Kuraishi. The enigmatic and talented Japanese designer has an eye for detail and a history of projects that become instant cult classics. Using iconic silhouettes and advanced construction, Kuraishi’s designs stand out for their subtly rugged looks and intelligent functionality. Available 11/16 at The North Face Prototype in Williamsburg.

Why do we do the things we do?

In 2017 we sent a team of explorers to Queen Maud Land, Antarctica, to climb in one of the most remote locations in the world. To better understand the trip we wanted to explore this question. In a 4-part series Savannah Cummins sits down with us and talks us through her expedition.

For more on the Antarctica expedition visit:

We’re proud to announce Hilaree Nelson as the new Captain of our Global Athlete Team. As the second to hold that title, Hilaree will serve as a constant source of support, motivation, and vision to her fellow TNF athletes. Our four-part series, Mentors, examines the truths we find through exploration, and allows these stories to broaden how we define an explorer. Shot on location in Salt Lake City in the Clubhouse SLC home to the Ladies Literary Club, the oldest women’s club in the West.

Vulnerability is an essential ingredient to progress. As a designer, Ruth Beatty understands that creative risk allows for the evolution of ideas. Our four-part Mentors series examines the truths we find through exploration, and allow these stories to broaden how we define an explorer. Shot on location in Salt Lake City in the Clubhouse SLC home to the Ladies Literary Club, the oldest women’s club in the West.

Too often the definition of strength is perceived as one dimensional and, as an ultra runner, Hillary Allen is far too familiar with this. Last year after a harrowing accident, she began a journey to recovery that allowed her to discover the true meaning of strength. Our four-part Mentors series examines the truths we find through exploration, and allow these stories to broaden how we define an explorer. Shot on location in Salt Lake City in the Clubhouse SLC home to the Ladies Literary Club, the oldest women’s club in the West.

Become the fastest female to run up and down Mount Kilimanjaro? Done. Discover what it took for ultrarunner Fernanda Maciel to make history and set the record in 10 hours and 6 minutes.

The average person walks Corsica’s merciless GR20 trail in two weeks. Ultrarunner Rory Bosio is not average. With guest appearances of duct-taped hiking poles, anti-chafe gloves and local pizza, see what the 118 mile trail looks like in 50 hours.

In a test of human endurance, Mike Foote set out to achieve the world record for the most vertical feet climbed and skied in a single 24-hour period. On March 18, 2018, Mike surpassed the previous record by 2,000ft, setting a new record of 61,200ft. He accomplished his goal by lapping a 1,020 foot ski run at Whitefish Mountain Resort 60 times in 23 hours and 53 minutes.

‘Imagination’ was a project that couldn’t have been achieved if not for the efforts of a group of people. A special thanks to Jp Auclair, Sherpas Cinema, Tom Wallisch, the town of Nelson, and to everyone else involved.

On an island Faroe, Faroe, Faroe way James Pearson, Cedar Wright, and Yuji Hirayama travel to climb the world’s tallest sea cliff, Cape Enniberg.

Our 2018 snow team edit.

In a world where our differences all too often divide us, two masters of their respective sports, skier Richard Permin and snowboarder Victor de Le Rue, want to bring us together around our shared fears, hopes, and dreams.

Late season 2017. Samuel Anthamatten, Markus Eder, & Leo Slemett head to Svaneti Georgia to hopefully climb Ushba and make a first descent on skis. This mystical 4710m mountain in the Caucasus Mountains is very remote and must be accessed on foot. Before the ascent the crew gets to warm up the legs and experience some of the best skiing they have ever had in a wild heli-ski session in epic conditions.

Renan Ozturk and Mark Synnott travel to Nepal with National Geographic to experience the last traditional honey harvest. Watch exclusive, behind the scenes footage of the harvest here. A Film By Camp4 Collective + Felt Soul Media

Two of America’s boldest rock climbers and self-proclaimed fashionistas, Alex Honnold & Cedar Wright, travel to Kenya’s Mt. Poi. The guys dodge choss, wild animals and general debauchery to claim ascents of Africa’s biggest big wall. It’s, uh, character building.

Directed by Cedar Wright

Music Credits:
The Upsided
Michael Tomco
The Devil Whale
Beta Radio
Val Emmich
Agrim Agadez

The North Face is proud to be the sponsor of Paradox Sports Adaptive Climbing Initiative. The goal of this initiative is to make climbing gyms across the U.S. accessible to people with physical disabilities and welcome more people to the climbing community.

The North Face athletes Emily Harrington and Alex Honnold take The Progressor Collection for a walk up the Incredible Hulk for a free ascent of “Solar Flare” (5.12d) in the high Sierra of California.

Hawaiian artist and muralist Sean Yoro (a.k.a. HULA) traveled to the arctic waters of Baffin Island, Nunavut, to paint a portrait of a local Inuit woman on the sea ice. This is the most technical and remote location that Sean has ever attempted a mural, and the wild forces of nature at the top of the world are unpredictable. But for Sean, the physical and creative risks are worth it for a chance at something new. “There is freedom waiting for you, On the breezes of the sky, And you ask “What if I fall?” Oh but my darling, What if you fly?”― Erin Hanson

*Disclaimer : Sean’s art on ice is always intended to be an impermanent installation and removed nearly as soon as it’s finished. He uses environmentally friendly, non-toxic oil paints.

Camp4Collective Production Music by and

Directed by Renan Ozturk and Taylor Rees

Emily Harrington lives and trains to become the best all around mountain athlete she can at her home in Tahoe, California. With some help from her friends, she keeps her routines diverse and fun by mixing it up every day. She may go skinning and ski touring with her friends one day, and then climb and ski at the resort the next. She doesn’t count calories or reps, Emily gets out and plays in the mountains and that keeps her fit for big adventures.

Louder Than Eleven (

Original score by Fizzix Productions (

What happens when The North Face climbers Cedar Wright and Matt Segal become absolute bumbling beginners at an obscure and adventurous air sport called paragliding? The Answer: Hilarity ensues. Follow Matt and Cedar on a perilous, beautiful, light hearted, sometimes intense journey to fly off of the highest peak in Mexico with less than a year of experience. Just because you are a beginner doesn’t mean you can’t dream big.

Blake Preston: “Undertow”
Loma Hermosa: “Valle de Bravo”
Mute Mornings: “Unraveled” J
ose Gonzalez: “Step Outside”
Premium Beat

The call to explore is in every one of us, but the act is a different story. Many people are unwilling to seek out those places where failure is more likely than success, the places we put our so-called passions to the test.

But we go there. We go to that lonely fork between security and difficulty, because that’s where we finally see whether this is something we truly love, or just some pretty pictures and nice-sounding posts built to bolster our egos.

We believe the truest version of ourselves stands well beyond comfort’s perimeter. Shed skin. Lose blood. Find ourselves gasping for breath and drenched in sweat and still not even close to halfway there.

Most people prefer comfort in their lives, forgetting that difficulty is actually what nourishes the human spirit. Risk. Fear. Doubt. The unknown. Now we’re beginning to feel the beating heart of experience. It’s not necessarily the way everyone would choose to live. But it’s our way. The Other Way.

She’s been trad climbing for only three years, but The North Face & Petzl Athlete, Emily Harrington didn’t let that sway her from the magnetic pull of El Capitan’s ‘Golden Gate’ (5.13 VI). 6 days and 40 pitches later, she stood on the summit with broken skin, aching muscles and a smile that stretched across Yosemite Valley. Here Emily shows us that it’s just as much about the journey as it is the destination.

On January 15, 2014, Alex Honnold free-soloed El Sendero Luminoso (The Shining Path) in El Portrero Chico, Mexico in a little over 3 hours. The climb rises 2,500 feet to the summit of El Toro. It could be the most difficult rope-less climb in history.

Matthew Morgan
“Sun Through The Clouds”

Philip Sheppard

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.


%d bloggers like this: