Posted by: bluesyemre | May 5, 2020

The Smart Audio Report (NPR and Edison Research release new data on the use of #SmartSpeakers in the U.S.)

smart audio

Key Findings From the Spring 2020 Report Include:

  • Usage of voice commands in general has increased slightly since the
    COVID-19 outbreak, with 52% of voice-assistant users saying they use voice tech several times a day or nearly every day, compared to 46% before the outbreak.
  • More than two-thirds of those who use voice assistants say they ‘make their lives easier.’
  • 36% of U.S. adult smart speaker owners say they are using their device more to listen to music and entertainment since the outbreak, and 52% of 18-34 year-olds say the same.
  • 35% of U.S. adult smart speaker owners are listening to more news and information since the COVID-19 outbreak, and 50% of those ages 18-34 say the same.
  • With 77% percent of adults in the U.S. report experiencing a change in their typical routine since April 1, the new data reveals insights for marketers, advertisers, content creators and more as they navigate these tumultuous times.

The Smart Audio Report Spring 2020

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