Posted by: bluesyemre | June 17, 2021

Unusual outreach

I am usually a librarian without a library. This despite the fact that I’m working actually IN a library this month until they hire a permanent librarian, and I’m also paid by my local library to do tech drop-in time work a few hours a week until the library opens up. My main thing besides technology work has always been outreach; if I am not trying to get people into a single library, I can always try to get them into libraries generally. Last October, in response to a local mailing list post, I decided to sponsor a racecar driver, a young woman from my community whose dad also drives. When I mentioned this online, the response was not only positive but also “Take my money!” So I did, and together we pooled our money and came up with some slogans. I wrote a check in February and kind of forgot about it. I just checked back in to the Chambers Racing facebook page and hey hey there’s the finished car and it looks great! The cost of this advertising is less than a quarter-page newspaper spot and probably is seen by more non-library-goers than the newspaper. Pretty tough to determine any real return on investment on this one, but it makes me happy to look at.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Categories

%d bloggers like this: