Posted by: bluesyemre | April 25, 2022

Entertainment (GWI’s flagship report on the latest trends in entertainment)

Our latest Entertainment report is out. Know your trends for 2022 – from TV to gaming, audio to esports.

Here’s an appetizer:

  • TikTok usage among baby boomers has doubled since Q4 2020
  • 1 in 3 consumers who haven’t heard of the metaverse before still want to be involved
  • Gen Zs around the world are more likely to watch esports tournaments than they are to watch the NBA, the NFL, the UEFA Euros, or even Formula 1

Find out what’s hot and what’s really not in the world of entertainment.


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