In 2022, the gaming industry is set to reach new heights of $222 billion worldwide — with mobile gaming surpassing 60% of market share — the primary driving force behind gaming growth. Our latest 2022 Gaming Spotlight Report is powered by data.ai’s Game IQ in partnership with IDC — giving the industry’s most trusted and comprehensive view of the gaming economy from mobile to console to PC/Mac gaming. Download data.ai’s 2022 Gaming Spotlight Report to equip you with the comprehensive insights you need to succeed in gaming, including:
- Which form factors are driving the most growth and how to leverage a cross-platform strategy to compete
- How mobile has democratized gaming — allowing for the most inclusive gaming environment yet — how Game IQ can help you identify and create a robust strategy to win on mobile
- Which subgenres and geographies represent the biggest growth opportunities for mobile, PC or console and how to capitalize on this growth
- What mobile game subgenres are favored by Gen Z, Millennials and Gen X/ Baby Boomers and how to optimize for your target audience in a changing landscape
- How user acquisition strategies differ across gaming subgenres and where you should benchmark your paid UA and creative ads strategies to grow your audience
- How consumer sentiment towards an advertising monetization is changing and why trustworthy contextual market data is needed to inform successful mobile strategies
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