Virtual events have an important role to play in the everyday operations and marketing efforts of businesses and non-profits. A lot of effort, time, and capital is involved in organizing virtual events. So, it is important to calculate the return on investment (ROI) of your event. This is where virtual event success metrics and Key Performance Indicators (KPIs) come into the picture. To be able to measure the success of your virtual events, it is important to identify and assess the most important KPIs and metrics.
https://www.kumospace.com/blog/virtual-event-success-metrics
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