Consumers are at the core of every business, and what they say, think, and feel about the brands in their market is pivotal to business success. Discover which brands are taking the top spots in your market, and across the globe. YouGov’s Global Best Brand Rankings report is based on scores taken from YouGov BrandIndex – our industry-leading brand health tracker. The metric used is Index: a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
https://business.yougov.com/product/brandindex/global-best-brand-rankings-2022
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