Posted by: bluesyemre | December 2, 2022

The 2022 Most Contagious Report

The Most Contagious Report is back, and it’s packed with even more inspirational case studies and smart thinking because, quite frankly, we’ve all got our work cut out for us in the year ahead and every little helps.

Inside our free-to-download PDF you’ll find the best campaigns of the year, strategy interviews with the teams behind the work (taken from our members-only intelligence platform, Contagious IQ) and even an in-depth analysis of the Most Contagious brand of the year, Liquid Death.

Beyond the usual analysis of ads and brands, you’ll also find advice on marketing during a recession (from someone who helped Sainsbury’s expertly navigate the previous downturn), as well as 10 political and macro-economic trends to look out for in 2023 by The Economist’s deputy editor, Tom Standage.

Contagious’ editors and strategists have also put their heads together to bring you the marketing trends that we think will continue to reverberate in the year ahead, and we’ve squinted and scoured to find the opportunities for brands and agencies that are hiding among the numerous crises.

And that’s not even all of it. We’ve also summarised some of the most interesting findings from marketing academia this year, investigated whether nudge theory has a future, and even taken the time to explain (completely earnestly and without a hint of irony) what marketers can learn from some of the biggest news events and cultural happenings of 2022.

Enjoy, and good luck out there in 2023.

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