Former Vice President and President-elect Joe Biden accepts the Humanitarian of the Year Award from the United Nations Association of New York in 2017 (Photo by Alison Bert)

Chairman outlines Elsevier’s continued commitment to support the response to the COVID-19 pandemic

November 16, 2020

The Honorable Joseph R. Biden, Jr.

Dear Mr. President-Elect:

Congratulations on your election as the 46th President of the United States. We also extend our enthusiastic congratulations to Senator Kamala Harris on her historic election as our next Vice President.

My congratulatory letter is also a letter of our commitment to act with open and transparent evidence-based solutions to help your administration to meet the challenges and opportunities of our time.

Elsevier commends your swift action in establishing a Transition COVID-19 Advisory Board. With over 11 million total coronavirus cases and a rising death toll in the U.S., we recognize the urgency and stand ready to do all we can to help.

As you are aware from our work together on the Cancer Moonshot initiative, Elsevier is singularly focused on supporting researchers and healthcare professionals to advance science and improve health outcomes. From our ScienceDirect platform that brings together content from across our 2,500 journals—including the latest research from The Lancet and Cell Press family of medical and scientific journals—to our clinical learning and decision support solutions and data analytic offerings, we share your commitment to a science-led, evidence-based approach to our public health challenges.

In this spirit, we have been actively supporting efforts in the U.S. and abroad to more effectively battle the pandemic.

For example, in January 2020, Elsevier launched a Novel Coronavirus Information Center that made all relevant journal articles, clinical insights and data analytics freely available; and shortly afterwards, added a series of freely accessible resource hubs for healthcare workers and researchers, including a global Healthcare Hub; a Research Hub; and a Mental Health Hub. We are also partnering with OSTP, NIH, and the WHO to support COVID-19 research solutions. And lastly, we launched Elsevier’s The Lancet COVID-19 Commission — an interdisciplinary initiative led by Jeff Sachs, alongside leaders in health sciences, business, finance, and policy — focused on helping to speed up equitable and lasting solutions to the pandemic.

We applaud your COVID-19 plan released on November 8, and we believe Elsevier is well-positioned to collaborate with your Advisory Board and others on the following critical needs:

1. The Need for “Clear, Consistent, Evidence-Based” Resources. We agree on the need for “clear, consistent, evidence-based” guidance and resources to help communities navigate the pandemic. Additional efforts are needed to rebuild the trust between the government and the public, and it is precisely these evidence-based resources that will best accomplish this objective. We need to rebuild the trust and confidence now in the science around COVID-19, with a specific focus on vaccine science.

There is an opportunity for the Administration to coordinate the development and dissemination of trusted knowledge for frontline healthcare workers. Our country’s nurses, doctors, and other healthcare professionals require immediate access to the most-up-to-date tools and resources to support COVID-19-based procedures such as triage, infection prevention, vaccine administration and patient testing. This is an area of tremendous expertise for Elsevier, and our clinical pathways and guidelines are currently deployed on technology platforms around the world and used by 97 of the top 100 U.S. Healthcare systems. Part of our expertise resides in the translation and location of these guidelines and resources to ensure cultural relevance and appropriateness.

We have invested significant resources to make such resources freely available and believe that a coordinated federal plan will help to increase confidence and enhance best practices across the 3,000+ counties in the United States. We stand ready to support the Advisory Board on this central and overarching initiative. The Honorable Joseph R. Biden, Jr. November 16, 2020 Page 2

2. The Need to Better Support the Most Vulnerable, At-Risk Populations. We also strongly agree that the U.S. needs to focus on the “equitable” distribution of treatments and the need to address population risk, understanding that age, race, ethnic and other social determinants of health disparities are placing certain populations at higher risk. Elsevier has a rich tradition of working to advance diversity in science, including through our series of Gender in Research reports, and delivering culturally sensitive content.

We would welcome the opportunity to share our expertise in utilizing available health data to support at-risk populations, improve community outcomes and address community inequalities. For example, we have marshalled our unique data assets—along with data from Johns Hopkins University, WHO, CDC and the American Hospital Association—to gain additional insights around COVID-19 in our communities. We are making this data freely available via our LexisNexis COVID-19 Resource Center, and remain available to brief the Advisory Board around these findings and provide the backend data to help drive person-centric health analytics.

We also see a related opportunity to help address inequality of access to care in areas where a lack of available inventory of healthcare resources, combined with projected demands, may create shortages or rationing which furthers disproportionate outcomes for at-risk populations. We have reviewed potential critical care gaps through various risk score frameworks—including provider risk, hospital risk, ICU risk and pharmacy risk—across the United States and are similarly making this data freely available for broad public use. We will gladly make our experts available to brief the Advisory Board around these and related findings.

3. The Need for More (and Better) Contact Tracing. We also applaud your plan to improve and expand contact tracing, including implementing more culturally competent approaches to reaching and protecting at-risk populations. We are currently supporting 35 state and county health departments with their contact tracing efforts. We are also exploring ways to contribute our healthcare data with partners to better identify vulnerable individuals and assisting governmental agencies in the planning, management and execution of vaccination delivery to the most vulnerable. We stand ready to support the Advisory Board on these initiatives as well.

* * * * *

We have reached an inflection point, and we must now rededicate ourselves to the application of scientific knowledge to improve the human condition, in service of society and to improve health for all. On behalf of Elsevier and its related companies, I pledge to continue to offer our resources in the service of society to ensure this is not only a time of peril, but also one of renewed opportunity.

Mr. President-elect, I was privileged to stand with you in honor at the United Nations for our work together on Global Health in 2017. Today, Elsevier stands ready to expand our partnership to advance science, beyond politics, in order to help heal the global community.


YS Chi signature

Youngsuk “Y.S.” Chi
Chairman, Elsevier
Elsevier 230 Park Avenue, New York, New York 10169
cc: Transition COVID-19 Advisory Board Co-Chairs:
Dr. David Kessler;
Dr. Vivek Murthy; and
Dr. Marcella Nunez-Smith

Aleni Muhabbet’in Bu Bölümünde Alen Markaryan ve Erdem Ulus Sanatçı Hayko Cepkin’i Konuk Olarak Ağırlıyor. #haykocepkin #alenmarkaryan #erdemulus Spor Spikeri Erdem Ulus ile Beşiktaş tribünlerinin efsane amigosu ve Spor yazarı Alen Markaryan, Ocakbaşı Futbol Muhabbetlerine devam ediyor. Beşiktaş gündeminde konuşulmayanları açıkça dile getiriyor. Olaylara taraftarın gözüyle bakıyor, çözümler sunuyor… Herkese iyi seyirler. Gelecek yeni seriler için kanalımıza destek olmak istiyorsanız videoyu beğenmeyi, paylaşmayı ve kanalımıza abone olmayı unutmayın!

Angus Young and Brian Johnson of AC/DC sit down with Zane Lowe to talk about their album, ‘POWER UP.’ The group talk about the art of creating rock music, dedicating this record to Malcolm Young and the remarkable impact he left on the band. They also talk about Brian’s battle with hearing loss, lead singer changes, and continuing out the Rock or Bust World Tour. Listen to AC/DC on Apple Music:

00:00 – Intro

0:42 – Life Outside of the Band

1:28 – Music Creation for Angus Young

9:43 – Malcolm Young

18:00 – Lead Singer Changes

18:38 – Brian Johnson’s Health

23:35 – ‘POWER UP’

36:25 – Musical Chemistry with Malcolm and Angus

While at the RCA, David Hockney studied alongside R. B. Kitaj, Allen Jones, Patrick Caulfield, Ridley Scott amongst many others. Here he discusses the impact of his time as a student at the Royal College of Art.

From 1 March, the colossal works of David Hockney will be on display in the Netherlands. For the first time, this spectacular exhibition offers an extensive and colourful exploration of the common ground between the work of Vincent van Gogh and David Hockney.

Hockney: ‘His paintings are full of movement. What people love about Van Gogh’s paintings is that all the brush marks are visible and you can see how they are painted. When you’re drawing one blade of grass you’re looking and then you see more. And then you see the other blades of grass and you’re always seeing more. Well, that’s exciting to me and it was exciting to Van Gogh. I mean, he saw very clearly’.

‘The world is colourful. It is beautiful, I think. Nature is great. Van Gogh worshipped nature. He might have been miserable, but that doesn’t show in his work. There are always things that will try to pull you down. But we should be joyful in looking at the world’. – David Hockney

Production: Mals Media

Director: Kay Lindhout
Interview: Else Siemerink
Production: Anna Jordans & Else Siemerink
DOP: Victor Horstink
Edit: Tobias Cornelissen
Sound: Koos van der Vaart
Music: Arling & Cameron / Modern Day Composers
Translation: Joey Meeuwisse
Online edit & color grading: SALT Amsterdam
Audio post processing: Bob Kommer Studio’s

Licensed materials courtesy of:

“David Hockney: A Bigger Picture” (2009) a film by Bruno Wollheim, Coluga Pictures.

“Love’s Presentation” (1966) a film by James Scott, courtesy James Scott.

“A Bigger Splash” (1974) a film by Jack Hazan, courtesy Buzzy Enterprises Limited.

“I assume the best work is yet to come’: David Hockney” (1980) Newsnight archives.

With thanks to David Hockney, the David Hockney Foundation, David Hockney inc.

Van Gogh Museum, 2019

Posted by: bluesyemre | November 22, 2020

Famous #Paintings in the World (100 Great Paintings of All Time)

Famous paintings in the world. Let’s learn the 100 great paintings of all time. Get the images shown in this video (and many more) in high definition here →

Kiddopedia team brings you 100 most famous paintings in the world. It is not an easy task to sort all the famous artworks in one video. We have listed the best paintings in the world according to their popularity. Several online resources where great paintings are listed were used as a resource for this video. We have tried to capture different painting styles and painters from Renaissance to modern. This is an ideal video for all lovers of paintings, as well as for kids and kindergarten children who are interested in art.

Our paintings slideshow is accompanied by Chopin’s Nocturnes to make the viewing more enjoyable for you.

As a bonus for the viewers who have watched this video until the end, I have added 37 additional famous paintings at the end of the video.

Editors Note: Due to YouTube’s content policy, I am not allowed to include images of paintings that have graphic content or nudity.
Therefore, some of the world’s famous paintings are not included in this video. I have added 26 such paintings in the download bundle via this link →

Music Credits:
Nocturnes by Frederic Chopin played by:
Nocturne No 20 in C Sharp Minor – Frank Levy
Nocturne Op 9 No 1 in B Flat Minor – Olga Gurevich
Nocturne Op 9 No 2 in E Flat Major – Frank Levy
Nocturne No.1 Opus 72 in E Minor – Luke Faulkner

This pack contains over 160 Hi-Res images (.jpg) of famous paintings in the world. The images are suitable to use as background in high-resolution desktop displays as well as for your personal creative projects.

If you are an art lover, you are going to love this collection of the great artworks of all time.

List of paintings in this bundle:

1 – A Bar at the Folies-Bergère – Edouard Manet

2 – A Cotton Office in New Orleans – Edgar Degas

3 – A Friend in Need – Cassius Marcellus Coolidge

4 – Adoration of the Magi – Gentile da Fabriano

5 – American Gothic – Grant Wood

6 – Annunciation – Leonardo Da Vinci

7 – Bacchus and Ariadne – Titian

8 – Barge Haulers on the Volga – Ilya Repin

9 – Battle of Issus – Albrecht Altdorfer

10 – Boulevard Monmartre, Paris – Camille Pissarro

11 – Breezing Up – Winslow Homer

12 – Broadway Boogie Woogie – Piet Mondrian

13 – Café Terrace at Night – Vincent van Gogh

14 – Cardsharps – Caravaggio

15 – Charles I in Three Positions – Anthony van Dyck

16 – Christina’s World – Andrew Wyeth

17 – Composition VIII – Wassily Kandinsky

18 – Dance at Le Moulin De La Galette – Pierre-Auguste Renoir

19 – Dante and Virgil in Hell – William-Adolphe Bouguereau

20 – Enthroned Madonna – Giotto di Bondone

21 – Et in Arcadia Ego – Nicolas Poussin

22 – Feast of the Rosary – Albrecht Durer

23 – Flag – Jasper Johns

24 – Flaming June – Frederic Leighton

25 – Fort Vimieux – Joseph Mallord William Turner

26 – Freedom from Want – Norman Rockwell

27 – Girl With A Pearl Earring – Johannes Vermeer

28 – Guernica – Pablo Picasso

29 – Impression, Sunrise – Claude Monet

30 – In a Roman Osteria – Carl Bloch

31 – Irises  – Vincent van Gogh

32 – Lady Agnew of Lochnaw – John Singer Sargent

33 – Lady With an Ermine – Leonardo Da Vinci

34 – Lamentation of Christ  – Andrea Mantegna

35 – Landscape with the Fall of Icarus – Pieter Bruegel the Elder

36 – Large Bathers – Paul Cezanne

37 – Las Damas Romanas – Juan Luna

38 – Las Meninas – Diego Velázquez

39 – Les Demoiselles d’Avignon – Pablo Picasso

40 – Luncheon of the Boating Party – Pierre-Auguste Renoir

41 – Man with a Guitar – Georges Braque

42 – Marcella – Ernst Ludwig Kirchner

43 – Mars and Venus Allegory of Peace – Louis-Jean-Francois Lagrenee

44 – Massacre of the Innocents – Peter Paul Rubens

45 – Mona Lisa – Leonardo Da Vinci

46 – Moonrise Over the Sea – Caspar David Friedrich

47 – Morning in a Pine Forest – Ivan Ivanovich Shishkin

48 – Mr and Mrs Andrews – Thomas Gainsborough

49 – Musicians – Caravaggio

50 – Napoleon Crossing the Alps – Jacques-Louis David

51 – Newton – William Blake

52 – Nighthawks – Edward Hopper

53 – No. 5, 1948 – Jackson Pollock

54 – Nude Descending a Staircase, No. 2 – Marcel Duchamp

55 – Odalisque – Francois Boucher

56 – Olympia – Edouard Manet

57 – Paradise – Jan Brueghel the Younger

58 – Paris Street In Rainy Weather – Gustave Caillebotte

59 – Patroclus – Jacques-Louis David

60 – Peaceable Kingdom – Edward Hicks

61 – Pilgrimage to Cythera – Antoine Watteau

62 – Pollice Verso – Jean-Leon Gerome

63 – Poppy Field in Argenteuil – Claude Monet

64 – Portrait of a Gentleman Skating – Gilbert Stuart

65 – Portrait of a Lady – Rogier van der Weyden

66 – Portrait of a Young Man – Raphael

67 – Portrait of Adele-Bloch Bauer – Gustav Klimt

68 – Portrait of Juan de Pareja – Diego Velázquez

69 – Portrait of Madame Recamier – Jacques-Louis David

70 – Portrait of Madame X – John Singer Sargent

71 – Portrait of Pablo Picasso – Juan Gris

72 – Portrait of Wally – Egon Schiele  

73 – Primavera – Sandro Botticelli

74 – Pygmalion and Galatea – Jean-Leon Gerome

75 – Red Balloon – Paul Klee

76 – Saturn Devouring His Son – Francisco Goya

77 – Self-Portrait without Beard – Vincent Van Gogh

78 – Sleeping Venus – Titian

79 – St. George and the Dragon – Paolo Uccello

80 – Stag Night at Sharkeys – George Bellows

81 – Starry Night – Vincent Van Gogh

82 – Sunday Afternoon on the Island of La Grande Jatte – Georges Seurat

83 – Sunflowers – Vincent Van Gogh

84 – Suprematist Composition – Kazimir Malevich

85 – Susanna and the Elders – Artemisia Gentileschi

86 – Sympathy – Briton Riviere

87 – The Ambassadors – Hans Holbein the Younger

88 – The Anatomy Lesson of Dr. Nicolaes Tulp – Rembrandt

89 – The Arnolfini Portrait – Jan van Eyck

90 – The Astronomer – Johannes Vermeer

91 – The Avenue in the Rain – Childe Hassam

92 – The Bath – Jean-Leon Gerome

93 – The Bedroom – Vincent van Gogh

94 – The Beheading of John the Baptist – Caravaggio

95 – The Birth of Venus – Alexandre Cabanel

96 – The Birth of Venus – Sandro Botticelli

97 – The Blue Boy – Thomas Gainsborough

98 – The Boat Trip – Mary Cassatt

99 – The Card Players – Paul Cezanne

100 – The Creation of Adam – Michelangelo

101 – The Death of Marat – Jacques-Louis David

102 – The Fall of the Damned – Peter Paul Rubens

103 – The Fighting Temeraire – Joseph Mallord William Turner

104 – The Flower Carrier  – Diego Rivera

105 – The Foxes – Franz Marc

106 – The Garden of Earthly Delights – Hieronymus Bosch

107 – The Gleaners – Jean-Francois Millet

108 – The Grand Canal – Venice – Joseph Mallord William Turner

109 – The Grand Odalisque – Jean Auguste Dominique Ingres

110 – The Great Wave off Kanagawa – Katsushika Hokusai

111 – The Gross Clinic – Thomas Eakins

112 – The Happy Accidents Of The Swing – Jean-Honoré Fragonard

113 – The Harlequin’s Carnival – Joan Miró

114 – The Hay Wain – John Constable

115 – The Hireling Shepherd – William Holman Hunt

116 – The Hunters in the Snow – Pieter Bruegel the Elder

117 – The Japanese Footbridge – Claude Monet

118 – The Kiss – Gustav Klimt

119 – The Kiss – Francesco Hayez

120 – The Ladies Waldegrave – Joshua Reynolds

121 – The Lady of Shalott – John William Waterhouse

122 – The Last Supper – Leonardo Da Vinci

123 – The Laughing Cavalier – Frans Hals

124 – The Liberty Leading The People – Eugène Delacroix

125 – The Luncheon on the Grass – Edouard Manet

126 – The Night Café – Vincent Van Gogh

127 – The Night Watch – Rembrandt

128 – The Ninth Wave – Ivan Aivazovsky

129 – The Oath of Horatii – Jacques-Louis David

130 – The Old Guitarist – Pablo Picasso

131 – The Persistence of Memory – Salvador Dalí

132 – The Pont Du Gard – Hubert Robert

133 – The Potato Eaters – Vincent Van Gogh

134 – The Raft of the Medusa – Theodore Gericault

135 – The School of Athens – Raphael

136 – The Scream – Edvard Munch

137 – The Second of May 1808 – Francisco Goya

138 – The Seed of Areoi – Paul Gauguin

139 – The Sleepers – Gustave Courbet

140 – The Sleeping Gypsy – Henri Rousseau

141 – The Son of Man – René Magritte

142 – The Storm on the Sea of Galilee – Rembrandt

143 – The Supper at Emmaus – Caravaggio

144 – The Third of May 1808 – Francisco Goya

145 – The Tower of Babel – Pieter Bruegel the Elder

146 – The Treachery of Images – René Magritte

147 – The Triumph of Galatea – Raphael

148 – The Two Fridas – Frida Kahlo

149 – The Wave – William-Adolphe Bouguereau

150 – The Wedding at Cana – Paolo Veronese

151 – The Women of Algiers in Their Apartment – Eugène Delacroix

152 – Three Musicians – Pablo Picasso

153 – Three Studies of Lucian Freud – Francis Bacon

154 – Turquoise Marilyn – Andy Warhol

155 – Van Gogh Self-Portrait – Vincent Van Gogh

156 – View of Toledo – El Greco

157 – Wanderer Above the Sea of Fog – Caspar David Friedrich

158 – Washington Crossing the Delaware – Emanuel Gottlieb Leutze

159 – Watson and the Shark – John Singleton Copley

160 – Where Do We Come From? What Are We? Where Are We Going? – Paul Gauguin

161 – Whistler’s Mother  – James Abbott McNeill Whistler

162 – Woman I – Willem de Kooning

163 – Woman with a Hat – Henri Matisse

Posted by: bluesyemre | November 22, 2020

Patricia Garcia-Gomez: Pivoting To A Life More Creative

On assignment in Salta, Argentina, elevation 11, 341 ft.

It took break from life as usual for this artist and strategist to pivot her life and shift her resting state from high-strung to grounded.

Patricia Garcia-Gomez is a Mexican-American artist who brings creativity to everything she touches. From creating multimedia installations using video and sound to creating brands that move hearts and minds, she’s a true artist.

And it shows. Her art is part of the permanent archives of the Tate Modern in the UK; the Museum of Arts and Design in New York City; the Henry Buhl collection in New York City; the Santa Barbara Museum of Art in California and the Harwood Museum in New Mexico. But it wasn’t until after the global brand consultancy where she was Head of Creative Strategy closed suddenly that she discovered the power of leaping into the unknown. and living an engaged life.

When the agency shut down, she booked a one-month stay in Greece to get healthy and get-to-know to her thoughts and rhythms again. What she didn’t plan for is that the trip would be the trigger to bring her artist side to the center of her work and life. The trip turned into an artist-in-residency where she translated the spiritual history of a monastery and its surroundings into a live multimedia installation.

When she got back to New York, every decision she made led her closer to engaging with the things she loved, from being close to water to working at the intersection of art and strategic storytelling for some of the world’s most loved brands. Along the way she learned to shift her resting state from high strung to grounded.

She grants us a peek into how she spends her days at her home on the North Fork of Long Island, from the ritual surrounding her morning swim to how she creates an environment that stimulates creativity.

Morning Diary

Gomez starts the day with a coffee and a swim. It’s sacred time that she’s carved for herself. Once she returns home, she dives straight into her writing. Yoga, meditation and growing her own vegetables are also part of her rotation, leaving her energized for whatever the day throws her way. But to see the real story on how she starts her day, we have to start with how she got here.

Open water swimming, secret beach in Naxos, Greece.

Lark Files


Morning ritual: Wake up; coffee; suit up; cycle to favorite swim spot; pre-swim meditation; into the water.

Morning meditation; The meditation I do before I get in the water is super helpful in setting my intention for the day.

Morning beverage: Coffee. It’s always coffee.

Morning style: Writer Elizabeth Gilbert says, “You have to dress up for your ideas” (i.e., even they will get offended at the same old sweat pants and unwashed hair). It both made me laugh and feels right.

Breaking fast: 11 am

Creative exercise: Sometimes I’ll write for 15-20 minutes right upon waking, to catch that clean flow of thinking before I get into the day.

Yoga of choice: I love my yoga practice. Katonah Yoga was developed by Nevine Michaan and Abbie Galvin. It’s a longevity practice.

Self-care essentials: In Fiore makes beautifully crafted nutrient-filled botanical skin balms. I’m also a big fan of Saunas and as-hot-as-you-can-stand-it Epsom salt baths.

Mindalt moment: When I see the mindalt packaging it is like a little “hit” of mindfulness. I subconsciously respond with a smile. I love that’s it’s made with essential oils and lasts throughout the day.

Essential oil Rx: Oregano oil if I feel I’m coming down with something. Lavender oil in the bath. Before yoga, I like to rub a few drops of Frankincense in the palm of my hands and inhale.  

Drinking happiness: Anima Mundi makes handcrafted plant medicine powders. I drink a lot of hibiscus tea in the summer, and I’ll add a bit of rose powder. Rose is a great mood lifter.

Stepping into new opportunities: I went to Greece to produce my exhibition ended up staying an additional two months. Greece just kept opening up for me and presenting new opportunities. I met people who are now dear friends and creative collaborators, and I got to swim in the Aegean every day, which was a life-changer. My daily swim started out as a joyful break in the day and evolved into what is now my most favorite ritual. By the end of my time there, I was crossing entire coves, swimming two-plus miles a day. I felt so good that I marked it on my life plan, “This is how I want to live. I want to be able to swim every day. How can I create a life where I can do that?”

This is not a vacation: The summers in Greece added up to a realization that it’s not just a vacation that I want; it’s a more immersive, engaged creative life. Back in New York after the second summer, my apartment lease was up and everything in my body said, “Look elsewhere.” The stars aligned when I went to the North Fork of Long Island. The first three homes I looked at were not at all right. Then something that wasn’t even officially on the market came up. As soon as I saw the giant Linden tree in the yard, I knew this was the place. The unexpected magic was when we discovered that the land backed up to a nature reserve with trails leading to the sound. This is where I swim every day. It’s not Greece, but it is Greece. In essence. 

Video from Earth is a she installation, Bazeos Tower, Naxos, Greece

The creativity tipping point: Greece was formative for me because it was the first time that I was given the space to create an entire physical and sensory experience. I had four rooms in a monastery, each on different floors, that were mine to design. The result is Earth is a she, a multi-media installation composed of video, sound and environmental theater.

Merging business and art: When I was at the agency, I often felt like I lived a double life. There was a me that went to the office and a me that made things. My goal now is to approach everything as one whole person, channeling my intuition and creativity into everything equally.  My clients see the difference. Recently a client said, “Don’t become one of us. We want you to work your magic and tell us what you see.” It worked beautifully.  We reinvigorated their entire business by seeing it from a new perspective.

Better Mornings

Repetitive joy: Things that I enjoy, with repetition and time, become rituals. These rituals then become reminders of that joy. I hold onto them.

Reclaiming morning: When I go to bed, I’m already thinking, “In the morning I get to swim.”  I love starting my day with the thing that makes me the most happy. I have terrible insomnia. Bedtime used to be a trigger for, “Oh my God, I hope I can sleep.” Now, it has switched. I may still get up in the middle of the night, but having the morning ritual in place has made a big difference. It’s space that I’ve created.

Wake up time: My morning ritual, which is sacred and untouchable, goes something like this: 7:00  AM wake up; coffee while suiting up; cycle to favorite swim spot; a pre-swim meditation; into the water. Sometimes I’ll write for 15-20 minutes right upon waking, to catch that clean flow of thinking before I get into the day.

Trail to Long Island Sound

Swimming towards the day: The meditation I do before I get in the water is super helpful in setting my intention for the day. The swim too, can be a longer form of meditation. If I’m trying to solve something creatively, I’ll let that play in the background, to open a space for a solution to come in. I don’t actively think about it, though. I count strokes instead.

Starting the day: It’s always coffee. I have more coffee when I get home. Lately, I don’t have breakfast until around 11:00 because I’m in such a groove when I get back that I just want to sit down and write. I want to get right into it.

Photo courtesy of Patricia Garcia Gomez
Photo courtesy of Patricia Garcia Gomez

Finding your workday rhythm: Even before the pandemic, I often worked from home. Writer Elizabeth Gilbert says, “you have to dress up for your ideas”(i.e., even they will get offended at the same old sweat pants and unwashed hair). It both made me laugh and feels right. I work best in the mornings. If I’m on assignment, I’ll usually write from 10:00 AM to about 1:00 PM, then take a break. I’ll do another sprint in the afternoon, and often another after dinner. I’m learning how to catch my own rhythms. 

Making space to work: I’ve turned our guest bedroom into a new place to work. I moved  my desk by a nice bay window that looks onto the Linden tree that I love. David and I both work from home now, so having our own work spaces is important. We tried sharing the kitchen table. Not such a good idea. Fresh flowers also make a difference.

Breaking bad (mornings): A bad morning is when I don’t sleep. If I’m trying to solve something, my brain gets up between three and five in the morning. If I don’t do a long swim, I get wet anyway to refresh myself. For me, it’s about getting in my body to recover. I can’t start with my head because my head is the reason I haven’t slept. So, I do something physical to ground me; talk myself into a state of just saying, ‘This is where you are.’ I try to accept this moment in time and do whatever I need to do.

Self-care essentials: I love everything from In Fiore. In Fiore makes beautifully crafted and luxuriously nutrient-filled botanical skin balms. The smell of their products is exquisite, and it’s deeply healing for the skin. I’m also a big fan of Saunas and as-hot-as-you-can-stand-it Epsom salt baths.

Backyard medicine:  We started growing our own vegetables in our backyard.  We have tomatoes, zucchini, cucumbers, celery, cilantro, peppers, and lots of herbs. A big salad! Maybe next year we will graduate to something more substantial. It’s been fun to start from scratch.  I’m also getting to know the medicine that’s growing in my backyard. I’ve made immune-boosting tinctures, a yummy body oil from dandelions, and tea from the Linen blossoms.  I took a plant medicine class with Robin Rose Bennett and then started playing around.

Backyard medicine, North Fork, Long Island. 
Backyard medicine, North Fork, Long Island. 

Better Days

Staying grounded for the long run: I love my yoga practice. Katonah Yoga was developed by Nevine Michaan and Abbie Galvin. It’s a longevity practice. I’m interested in restorative yoga, and a reset of the central nervous system because I can run high anxiety. My natural resting place is a little bit high-strung, so I need to calm myself down, keep myself grounded.  For me, it’s really functional. And an endless learning curve. I’m not a lifelong yogi. It’s just been the last 5 years or so  and this one really works for me on all dimensions. 

Different oils for different moods: My staple essential oil for summer is peppermint. It’s refreshing and cooling, so I always put a few drops in my water bottle. I use oregano oil if I feel I’m coming down with something. In the bath, I add lavender oil. Before yoga, I like to rub a few drops of Frankincense in the palm of my hands and inhale.  

Drinking in happiness: Anima Mundi makes handcrafted plant medicine powders. I drink a lot of hibiscus tea in the summer, and I’ll add a bit of rose powder. Rose is a great mood lifter. It also makes it just a little more special.

The essentials
The essentials

Sound as transformation: Sound is an invitation. It invites us into new worlds of perception, both internal and external. A huge creative influence for me is Sarah Auster. I took an intensive art of listening/sound practitioner training with her, which led to so many great adventures. Most importantly, it gave me a practice of listening and an understanding of sound’s impact on our nervous system, emotions, and sense of place and memory. This is the area of sensation I like to play with when creating transformative experiences.

Relationship transformation: At the beginning of the pandemic, when things were highly uncertain, my partner and I took a meditation workshop with Ally Bogard, who I respect hugely. Ally shared practices that we could use every day, which gave us something to steady ourselves from the very beginning. There were meditations on forgiveness, being grateful, having a nonjudgmental mind. I would do my meditations out by the water, while David would do his in the yoga room. That was another big COVID project, turning a little-used room in the back of the house into a lovely little yoga ”studio.” It’s super simple and filled with plants.

Creating resonance: I love the work I do with my branding clients because I love listening to their dreams and ambitions and finding the language to tell their stories. There’s an aliveness that happens when you get down to the soul level of the story that’s really transformative.  I think all communication can be a form of medicine and aliveness. We don’t need to use dead words just because it’s business. I often begin with a simple question: How do you want people to feel? Then we get to work on aligning the business to support that feeling.

Channeling light and adventure:  I’m the Chief Adventurist of Ageist Travel.My role is to be out in the world as a curious, open-minded explorer and shine a light on people we admire who are creating a new North Star. For the last six months, all of our covers have been women. Not by design necessarily, but because their stories are great and have to be shared.=

A closing note. what’s next?: Last summer, I started a project on Medicine Women in Mexico. I’m in the process of evolving this. Oh, and next spring, I’ll be leading a wellness sabbatical in Greece! Want to join me?

Mindful Moment: The “Calling In My People” Meditation

This is a favorite meditation that I do at night when I am having trouble falling asleep, especially when the flavor of insomnia is that of restlessness or aloneness.

  • While in bed, roll over onto your back. Place one hand on your heart and one on your belly.
  • Take a few natural breaths. Really feel the breath come into your belly and fill you up to your collar bones. After an exhale, breathe in for a natural, comfortable count (3 or 4) and then exhale for double the count of your inhale (6 or 8). Breath at the lowest point in your belly so it feels as if your body is breathing you. Do this 10-20 times. Give yourself a number and stick to that number.
  • Return to natural breath and bring someone into your mind’s eye who you genuinely love or who creates a feeling of joy or positivity to you when you think of them. It can be a relationship, can be a pet. I have a favorite tree that I use sometimes. The most instant go-to is my dog, Sylvie. As you breathe in, make eye contact with this person in your imagination. Smile, acknowledge them, thank them for this quality of feeling that they bring to your life. Breath that quality into your heart and belly.
  • When you are ready to move on, keep that person there, and bring in someone (or something) else. Do the same again: Smile, acknowledge them, thank them for this quality of feeling that they bring to your life. Breath that quality into your heart and belly.
  • Repeat this until you have perhaps 3 or 5 people in your mind’s eye. It’s okay to stay with one person the whole time. Maybe they are sitting in a semi-circle around you in your imagination. Now, go back to the first person, gently begin to fade them out in your imagination. As they fade, breathe in the quality of the feeling again, until you breathe in just the feeling, without a visual of the person. Then move on to each person you called in and breathe them in/out in the same way.
  • When you finish, relax into a normal breath and keep your hands on your heart and belly. Linger there. Maybe one more nod of appreciation. By this time, I’m usually calm and settled, and I often fall asleep with my hand on my heart still. I find the weight and touch soothing.

Lark Files


Morning ritual: Wake up; coffee; suit up; cycle to favorite swim spot; pre-swim meditation; into the water.

Morning meditation; The meditation I do before I get in the water is super helpful in setting my intention for the day.

Morning beverage: Coffee. It’s always coffee.

Morning style: Writer Elizabeth Gilbert says, “You have to dress up for your ideas” (i.e., even they will get offended at the same old sweat pants and unwashed hair). It both made me laugh and feels right.

Breaking fast: 11 am

Creative exercise: Sometimes I’ll write for 15-20 minutes right upon waking, to catch that clean flow of thinking before I get into the day.

Yoga of choice: I love my yoga practice. Katonah Yoga was developed by Nevine Michaan and Abbie Galvin. It’s a longevity practice.

Self-care essentials: In Fiore makes beautifully crafted nutrient-filled botanical skin balms. I’m also a big fan of Saunas and as-hot-as-you-can-stand-it Epsom salt baths.

Mindalt moment: When I see the mindalt packaging it is like a little “hit” of mindfulness. I subconsciously respond with a smile. I love that’s it’s made with essential oils and lasts throughout the day.

Essential oil Rx: Oregano oil if I feel I’m coming down with something. Lavender oil in the bath. Before yoga, I like to rub a few drops of Frankincense in the palm of my hands and inhale.  

Drinking happiness: Anima Mundi makes handcrafted plant medicine powders. I drink a lot of hibiscus tea in the summer, and I’ll add a bit of rose powder. Rose is a great mood lifter. morning ritual

Posted by: bluesyemre | November 22, 2020

24 Books Every #Artist Needs on Their #Bookshelf

Stock Photos from Skylines/Shutterstock
This post may contain affiliate links. If you make a purchase, My Modern Met may earn an affiliate commission. Please read our disclosure for more info.

Whether you’re a seasoned pro or just starting your creative career, there’s always more to learn. From brushing up on your marketing skills or learning how to sell your art online, there’s no end to the business skills that can help you push your career further. Because, as we all know, it takes more than raw talent to make it as an artist. Ambition, tenacity, and the willingness to grow are just some of the characteristics that will help you build your career.

And while there are no shortage of articles online to help—including our own section of creative career advice—sometimes you just need to pick up a good book. Luckily, there are fantastic resources out there to help you with all aspects of the art business. From learning how to set prices to techniques on how to keep you inspired and productive, there are endless books to help your career survive, and thrive.

Ready to start building your library? Clear some room on the bookshelf for our list of 24 books every artist needs to own. Looking for inspiration and encouragement?

























Posted by: bluesyemre | November 22, 2020

Zusammen gegen Corona (Together against #Corona) #besonderehelden

This is the full, uncensored video of Samuel L. Jackson reading “STAY THE FUCK AT HOME,” written by Adam Mansbach, with cover illustration by Ricardo Cortés. “STAY THE FUCK AT HOME” first aired on JIMMY KIMMEL LIVE on 7/1/20. It is the second collaboration between SLJ, Adam, and Ricardo, after Mr. Jackson’s read of the notorious bedtime story, “GO THE FUCK TO SLEEP” (Akashic Books).

Posted by: bluesyemre | November 22, 2020

How to focus on chaging your behavior and not your goals

Photo by Tom Pottiger

“You do not rise to the level of your goals. You fall to the level of your systems. Your goal is your desired outcome. Your system is the collection of daily habits that will get you there.” – James Clear

“First we make our habits, then our habits make us.” – Charles C. Noble

I can see why goals get all the glory. They’re aspirational and sexy. Goals can give us hope, the feeling of progress, and they can provide the aimless sense of direction. Reaching a goal is social media worthy, an opportunity for attention and recognition. In our current vernacular, if you give someone props, you can do it by just saying, “Goals.” And sometimes, when you achieve your goals, it can feel good – incredible, even. But I think they get more attention and focus than warranted.

Being too focused on an outcome in every situation is limiting and rigid. It’s a one-dimensional perspective. It’s inflexible; it kills the possibility of a different result. Deviating from the path or the goal might be considered a failure. And this is the flaw in the system.

I stayed at a job that made me miserable and didn’t pay me enough because I thought I needed to reach a goal. I couldn’t see another path. The goals I had for my business paralyzed me. I didn’t take any action for months or sometimes years because I didn’t want to head in the wrong direction. Now I see any direction would have been the right direction because I just needed to start. Sometimes you can’t even know the eventual goal unless you start moving towards one. And there have been countless times where I’ve achieved my goals and have felt the same. It took a lot of these empty moments for me to realize what I was chasing with my goals. I was trying to become someone else. I was trying to feel different about myself. I was using them to get respect or recognition.

There is nothing inherently wrong with goals. But, in my experience, once I shifted my focus on the behaviors that preceded the goal, I got more out of the process, whether or not I achieved my goal. When I focused on my behaviors, there were fewer rules about the outcome. The fewer rules there are, the more ways there are to win. I could feel peace and joy in the present moment and avoid disappointment for things outside of my control.

If you want to transform something in your life, you have to be present to it

A lot of our daily behaviors are automatic; some studies cite that 40% of the things we do every day are unconscious habits. When you look at change and transformation through this lens, it’s easy to see why attempting to change can be hard at first. In a lot of cases, you’re battling against your unconscious mind, your internal programming. Transformation starts with being present and observing your behavior.

How to observe your behavior and change it

The Four Classes of Human Experiences is a tool that I learned about from various coaches. The concept behind the Four Classes of Human Experience is that we can categorize all of our experiences into four different classes. In the interest of applying this to finances, I’m going to refer to this as the Four Classes of Human Behaviors.

* Class 4 – A behavior that doesn’t feel good, is not good for you, is not good for others, and does not serve the greater good. An example of a class four behavior is letting your stress about your finances create more needless anxiety in your life, which can put you on edge and damage your health over time. Taking out your anger on others or losing your temper is another example of a class four behavior.

* Class 3 – A behavior that feels good (at least in the moment), is not good for you, is not good for others, and does not serve the greater good. Any form of escapism that you use to avoid your finances instead of facing them is an example of class three behavior. Binge-watching television, drinking too much, or infinitely scrolling your social media platform of choice are all ways that we can feel good at the moment, but it’s not good for us or others in the long run.

* Class 2 – A behavior that does not feel good, is good for you, is good for others, and serves the greater good. When you first start saving money, it might not feel good in the short-term, but it’s good for you. Making a budget or reviewing your credit card and bank accounts are probably not the most pleasurable things, but these behaviors are good for you and ultimately for those around you because you’re taking responsibility. Taking responsibility for your actions and decisions can be tough, but doing this kind of work will allow you to change your class two behaviors into class one behaviors.

* Class 1 – A behavior that feels good, is good for you, is good for others, and serves the greater good. Teaching someone about a financial concept or a strategy you use is a class one behavior. Donating money or time (or both) to a charitable cause is also a class one experience. Over time, saving money can feel like a class one experience. Very recently, my dog got quite sick. There were multiple trips to the vet and hospitalization costs. I’m grateful that we could tap our emergency fund and focus all our attention on our dog. After this experience, instead of feeling annoyed about saving money, I feel happy doing it. For me, saving money has finally moved from a class two behavior to a class one behavior.

By taking inventory of your own daily experiences and behaviors, you’ll be able to have a benchmark for where you are in your life and what you need to do to change it. If you’re not used to looking at yourself like this, it can be uncomfortable. Try not to be so judgmental.

Transformation is hard

When people struggle to change, more often than not, they’re probably stuck in class three or class two behaviors. Which means you’re living a class two or class three life.

Changing your life to a class one life requires you to choose behaviors and experiences that don’t feel good but are good for you. You can start small. If you partake in a lot of class three experiences, decide to implement at least one more class two behaviors into your everyday life. The devil is in the details. Change and transformation are the minutiae of everyday life.

Your life isn’t an outcome. It’s not a goal. It’s what happens from day to day. Learning to be detached from the outcome lets you embrace this fantastic and unremarkable aspect of our human experience.

Photo: Stock Photos from GoodStudio/Shutterstock
This post may contain affiliate links. If you make a purchase, My Modern Met may earn an affiliate commission. Please read our disclosure for more info.

In the age of staying home, books can be a source of comfort, entertainment, and learning. They can introduce us to new perspectives and inspire us to appreciate people and places. But with so many books out on the shelves (and new ones launching all the time), where do you start? We’re here to help with our selection of titles that will nourish your creative soul this month.

The pandemic has made it a challenge to connect with people in person. However, that doesn’t mean that we can’t relate to them through their stories. Brandon Stanton of the popular Humans of New York has recently released his book titled Humans, and it features narratives from people around the world. Dive into this publication and appreciate someone else’s life and perspective.

If a walk is the only way you’re getting outside your home right now, pick up the illuminating book titled The 99% Invisible City by Roman Mars and Kurt Kohlstedt. They’ve created a field guide to the hidden design that makes our cities run. You’ll be surprised by what you discover on your next walk.

Scroll down for more of our suggestions. And if you have a Kindle device, you’re in luck—many of these publications are available through the e-reader, too. Through Kindle Unlimited, you have unlimited access to over a million ebooks that can be read on any device.

Nourish your creative soul this month with these recently released art books.

Humans by Brandon Stanton

You might know Brandon Stanton’s work from his compelling—and very popular–ongoing series Humans of New York. His latest book, aptly titled Humans, takes his signature storytelling and photography around the world. Stanton trekked to more than 40 countries and the book is a “definitive catalog of these travels.”

America the Beautiful: A Story in Photographs by National Geographic

Inspired by the song “America the Beautiful,” this book by National Geographic showcases the breathtaking beauty of the country, region by region. All 50 states and six territories are represented through stunning photographs and words by activists, historians, conservationists, and more.

The 99% Invisible City: A Field Guide to the Hidden World of Everyday Design by Roman Mars and Kurt Kohlstedt

There’s a lot about the places that we live in that we don’t notice; there are crucial design elements hiding in plain sight. But these features, such as those weird marks on the sidewalk, help make cities work. The 99% Invisible City takes a close look at the parts of the built landscape that often go unnoticed.

Botanical Art Techniques Book

Botanical Art Techniques: A Comprehensive Guide to Watercolor, Graphite, Colored Pencil, Vellum, Pen and Ink, Egg Tempera, Oils, Printmaking, and More by American Society of Botanical Artists, Carol Woodin, and Robin A. Jess

Whether you’re a watercolorist, avid sketcher, or you simply adore pen and ink, the book Botanical Art Techniques will show you how to create botanical artistry through more than 900 photographs and examples of finished art.

How to Photograph Food: Compose, Shoot, and Edit Appetizing Images by Beata Lubas

Have you learned to cook during the pandemic? Learn how to photograph your meals so that they look as tasty as they are with the help of Beata Lubas’ book. It’s geared towards amateur photographers as well as social media folks and will tell you the gear you need, how to get the lighting right, style the food, and edit like a pro.

Nevertheless, She Wore It: 50 Iconic Fashion Moments by Ann Shen

Illustrator and author Ann Shen presents some of history’s most iconic styles and the women who changed the world with them. Some fashions include the bikini, the “presidential pantsuit,” and red lipstick.

Art Hiding in New York Book

Art Hiding in New York: An Illustrated Guide to the City’s Secret Masterpieces by Lori Zimmer and illustrated by Maria Krasinski

New York City is ripe with amazing works of art, and you don’t need to go to a museum to find them. Art Hiding in New York shares the treasures that are in office building lobbies and on street corners—including location information so you can see the pieces in person.

Zaha Hadid Book

Zaha Hadid: Complete Works 1979–Today (2020 Edition) by Philip Jodidio

The revolutionary architect Zaha Hadid is known for her incredible contemporary architecture. Her unique vision made her legendary, and she remains so even after her untimely death in 2016. This book covers her complete works including ongoing projects through photographs, sketches, and her own drawings.

Young Gifted and Black Book

Young, Gifted and Black: A New Generation of Artists: The Lumpkin-Boccuzzi Family Collection of Contemporary Art. Edited by Antwaun Sargent.

Young, Gifted and Black is a survey of a new generation of Black artists that features mission-driven collectors Bernard I. Lumpkin and Carmine D. Boccuzzi.  Edited by writer Antwaun Sargent, the book examines this collection to draw attention to these contemporary emerging artists of African descent.

365 Days of Art in Nature: Find Inspiration Every Day in the Natural World by Lorna Scobie

Get outside and enjoy it with the help of Lorna Scobie’s book 365 Days of Art in Nature. It has activities that challenge you to “observe the slow, constant pace of nature” and how it can inspire your creativity.

Posted by: bluesyemre | November 21, 2020

The 35 Most Brilliant Cleaning Hacks of All Time

The thing with cleaning hacks is that sometimes they … just aren’t. Meaning, they either don’t actually work at all or they leave you with a bigger mess than you started with. Not ideal! Because if you’re going to spend time cleaning your house, you actually want to have something to show for your efforts, right!? We want to help! And so we’ve rounded up 35 of our best, most brilliant cleaning hacks — including the easiest and laziest way to de-clutter your home, the secret to getting roast remnants out of your Dutch oven, and the DIY vacuum attachment that lets you reach the teeniest cracks and crevices.

Ready, set, clean!

Posted by: bluesyemre | November 21, 2020

Motherhood in Focus (#NetflixFamily)

To the working moms in Hollywood, the moms who direct and act and produce and shoot, the moms who bring unforgettable stories to our screens: We see you. Keep leading like a mother, hustling like a mother, and showing everyone what a mother can do.

Senda Bonnet
Rachel Bloom
Saudia Butler
Lindsey Meyer Clough
Kat Coiro
Bridget Savage Cole
Marta Cross
Lara Everly
Melissa Fumero
Kanya Iwana
Marie Jamora
Kara Kaplan
Danielle Krudy
Jaika Lara-Quirt
Princess McKinney-Kirk
Layla Mettistane
Rachel Morrison
Whitney Saxton
Meena Singh
Kristin Slaysman
Destinee Stewart
Siyou Tan
Nicole Whitaker

Director – Lara Everly
Producer – Jessica Stamen
Co-Producer – Virginia Melin
Writer – Eliza Arnold
DP – Senda Bonnet
Editor – Libby Cuenin
Assistant Editor – Alyssa Carroll
Music – Chad Fischer

Hiç dikkatinizi çekti mi? Bilmiyorum. Artık birkaç yazı okuyup, seminerlere katılan herkes hemen “Yapay zekâ uzmanı” oluveriyor.

Son birkaç yıldır herkes yapay zekâ hakkında bir şeyler öğrenmek istiyor, şirketler yatırım yapmak için danışmanlık hizmeti istiyor vs. örnekler saymakla bitecek gibi değil. Bu kadar kapsamlı bir alanı nasıl bu kadar basite indirgeyebildik bilemiyorum ama bir elektrik-elektronik mühendisliği öğrencisinin mailini hatırlıyorum: “Aysuda hanım, bu yapay zekâ işlerinde çok para olacak diyorlar, tavsiyeniz var mıdır?”

“Bir şeyin uzmanı olmak” o alanda birkaç kitap okuyup, alakalı seminerlere gidip tweetler atmak gibi herkesin yapabileceği basit şeylerle malesef mümkün değil. Aslında şu an Türkiye’de resmi olarak “Yapay zekâ uzmanı” olmak da mümkün değil. Ankara’da yeni açılacak olan bir üniversitenin “Yazılım ve Yapay Zekâ Mühendisliği” bölümü olacağı söylenmişti ama o üniversite eğitim hayatına başlamadan kapandı. Yani yapay zekâ gibi çok kapsamlı bir alana, Türkiye üniversitelerindeki eğitim açısından bakarsak şu an yüzeysel olarak işlenen derslerden ibaret diyebiliriz.

Bir alanda uzmanlaşmanın adımlarını hepimiz biliriz değil mi? Önce üniversitede bölümün lisansı okunur, ardından yüksek lisans ve doktora programıyla da akademik ilerlemenin adımları atılır.

Peki bu akademik ilerlemelerin amacı nedir?

Lisans eğitiminden sonra yapılan yüksek lisans, “master yapmak” olarak bilinir. Yüksek lisans, kişinin eğitim aldığı branşta uzmanlaşması ve bu durumu bilimsel bir makaleyle (tezle) ispat etmesidir. Yüksek lisans eğitiminden sonra yapılan doktora programı ise daha kapsamlıdır. Bu programda amaç, öğrenciye bağımsız araştırma yapma, bilimsel olayları geniş ve derin bir bakış açısı ile irdeleyerek yorum yapma ve yeni sentezlere ulaşmak için gerekli adımları belirleme yeteneği kazandırmaktır. Doktoranın evrensel literatürdeki karşılığı PhD (Doctor of Philosophy) olarak geçer. İsminden de anlaşılabileceği üzere “Yaptığı işin felsefesine hakim kişi” demektir. Yani o alanın sadece pratik kısmını değil, teorik kısmını da bilmek diyebiliriz.

Özetle, Yüksek lisans (Master), adından da anlaşılabileceği gibi işin “uzmanı” olmak anlamına geliyor. Diğer mezunlara kıyasla, işi daha detaylı ve kapsamlı olarak bilmek demek. Doktora (PhD) ise, bu kapsamı da aşarak işin teorisine hakim olmak ve sahaya bilimsel katkı yapabilecek konuma gelebilmek demek.

Türkiye’de “Yapay zekâ uzmanı” var mı?

Bahsi geçen “Yapay zekâ uzmanı”nın (daha ülkemizde bu alanın örgün bir eğitimi dahi yokken) bu süreçlerin hepsinden başarıyla geçerek, bilim dünyasına somut ve doğruluğu kanıtlanmış bilimsel çalışmalarla katkı sağlayabilmiş olması gerekiyor. Yani kısacası şu an Türkiye’de, Türkiye’de eğitim almış bir YZ uzmanı yok diyebiliriz. Bu bölümler üniversitelerde açılmayacak mı? Elbette açılması gerek. Açıldığı zaman da “Yazılım ve yapay zekâ mühendisi”, “Yapay zekâ yüksek mühendisi” gibi bu alanda bilimsel olarak uzmanlaşan kişiler göreceğiz. Ama öncesinde “bir konu hakkında bilgi edinmek” ile “bir konunun uzmanı olmak” kavramları arasındaki farkı iyi kavrayalım.

Özellikle mailime ve LinkedIn profilime günde en az 5–10 mesaj yapay zekâyla ilgili gelir oldu. Artık şirketlerin CTO’ları sürekli bu alanla ilgili bilgi toplayıp, sektörde nasıl yer edinebiliriz, nasıl çok para kazanırız konusunun peşindeler. Yazının başlığında “şakşakçılık” kavramını kullanmamın sebebi ise burada yanıt buluyor aslında. “Yapay zekâ uzmanlarımızdan başarılı aksiyonlar alıyoruz siz ne diyorsunuz bu konuda?” diyorlar. Sorsan yapay zekânın ne olduğunu, ne işe yaradığını, nasıl yapıldığını tam olarak bilmez, kategorilerini bile açıklayamaz ama daha ortada elle tutulur bir proje olmadan işin pazarlamasına başlamış, neden bu şakşakçılık? Aksiyonlardan söz etmelerini istiyorum, asla somut bir şey yok. Hep lafta kalan projeler, araştırması devam eden süreçler. Hatta yapay zekâ ile alakası olmayan, basit otomasyon sistemleri bile artık “Yapay zekâ projesi” olarak sunuluyor. Piyasasını çok fazla yükseltmeye çalışan sözde “Yapay zekâ uzmanları” ve maliyetlerini şimdiden düşürmeye çalışan kara kara düşünmeye başlamış şirket yöneticileri. Bir hayli fazlalar!

Yapay zekânın bu kadar konuşulup revaşta olması sevindirici bir şey ama sadece “konuşulup” lafta kalması durumundan da çıkması gerekiyor. Bana soruyorlar; “Siz yapay zekâ uzmanı mısınız?” Hayır diyorum, bir işin uzmanı olmak hele yapay zekâ uzmanı olmak öyle iki kelimeye sığacak kadar basite indirgenebilecek bir kavram değil. Ben, YZ ve derin öğrenme konularına ilgili, bu konuda sürekli araştırmalar yaparak dünyadaki gelişmeleri takip edip, programlama dillerini öğrenen, algoritmaları sindirmeye çalışıp, aklındaki projeleri zamanla sağlam ve gerçek adımlarla hayata geçirmek isteyen bir araştırmacıyım.

Önce meseleyi öğrenip, çok fazla abartmaktan ya da çok fazla küçümsemekten vazgeçerek iyice kavrayıp sindirelim, uçsuz bucaksız bu derya hakkında doğru fikir sahibi olmaya çalışarak, gereksiz şekilcilikten uzak duralım. Sektöre neler katabiliyoruz, somut neler yapabiliyoruz, bu alanda dünyanın neresindeyiz, eğitimini nasıl alırız gibi önemli soruların yanıtlarını düşünelim, arayalım ve adımlarımızı ona göre güçlü atalım. Ben ilerleyen zamanlarda yapay zekâ konusunda dünya çapında söz sahibi olabileceğimize eminim. Hatta o kadar eminim ki çok yakında üniversitelerimizde “Yapay Zekâ Mühendisliği”, “Yazılım ve Yapay Zekâ Mühendisliği” gibi bu sektörle ilgili bölümler göreceğimize ve bu eğitimin yaygınlaşacağına yürekten inanıyorum. Potansiyel kesinlikle mevcut, önemli olan bu potansiyeli doğru eğitimle pekiştirip, geliştirebilmek.

Bırakın sözde “uzman” olup bilimcilik oynamayı da, bilime gerçek bir katkınız olsun.

Posted by: bluesyemre | November 21, 2020

The Art of Fielding #ChadHarbach

Posted by: bluesyemre | November 20, 2020

Each country’s top export in world (#infographic)

Today, exports make up roughly 25% of total global production.

One of the common influences on these exports, unsurprisingly, is oil. In fact, petroleum is the top export across over 50 nations, and along with many other resource-driven materials makes up a sizable share of the global export market. Since 2000, the total value of all exported global trade of goods and services has tripled to $19.5 trillion.

This infographic from shows the top export in every country by value, according to the most recent global data from 2018.

Top Exports, by Region

Let’s dive into some particular regions, to see how top exports can vary:

Editor’s note: for even larger versions of each regional infographic below, visit All export data is from 2018 and comes from CEPII, a leading French center of economic analysis.

North America




Latin America & the Caribbean Islands


Top Exports Australia
Posted by: bluesyemre | November 19, 2020

VINO Corkscrew and Bottle Opener

Posted by: bluesyemre | November 19, 2020

#BebelGilberto: Tiny Desk Home Concert

The Tiny Desk is working from home for the foreseeable future. Introducing NPR Music’s Tiny Desk (home) concerts, bringing you performances from across the country and the world. It’s the same spirit — stripped-down sets, an intimate setting — just a different space.

In celebration of National Hispanic Heritage Month, NPR Music presents four very special Tiny Desk (home) concerts recorded especially for this week.

By Felix Contreras | October 15, 2020

When we invited Brazilian vocalist Bebel Gilberto to do a Tiny Desk (home) concert, we had no idea her home would have a spectacular view of speed boats gliding across the bay in Rio de Janeiro just beneath historic Sugarloaf Mountain. But those iconic sights are in fact the perfect visual backdrop for Brazilian music, and Gilberto’s in particular.

Bebel Gilberto is, of course, the daughter of one of the creators of bossa nova, João Gilberto. But as she slinks into the subtle electronic samba of “Cliché,” from her new album Agora, it becomes clear why she is now a standard bearer of Brazilian music. During this concert, she is accompanied by Chico Brown, the son of famed musician Carlinhos Brown and grandson of the legendary Chico Buarque.

You can feel the presence of all of that Brazilian musical royalty in one of Bebel Gilberto’s most popular songs, the closing “Aganjú.”

“Na Cara”

Bebel Gilberto: vocals
Chico Brown: keys, guitar, percussion, vocals

Video By: Cesio Lima, Fabio Fausto, Joao Adams, Antonio Lima
Director of Photography: William Andrade
Audio By: Mauro Bianchi, Antoine Midane at Midanix Studio, Fred Coelho, Thaigo Silverio
Producer: Felix Contreras
Video Producer: Morgan Noelle Smith
Audio Mastering Engineer: Josh Rogosin
Associate Producer: Bobby Carter
Executive Producer: Lauren Onkey
Senior VP, Programming: Anya Grundmann

Posted by: bluesyemre | November 19, 2020

How to gradually become a more relaxed person

I’ve tried many getting-to-sleep tips over the years, and one of the best involves vigorous stretching in bed.

Lying on your back, you extend your arms and legs out, squeezing your butt and pointing your toes, stretching in both directions like you’re a giant banana. This is to create muscle tension throughout the whole body.

You hold the stretch for a few seconds. When you release it, a certain feeling that is almost the opposite of tension — a feeling of relief and relaxation — floods into the body. It feels great, and seems to prime the body for rest.

You can get a hint of this quality right now. Make a fist and squeeze it for a few seconds, which will tense up your whole forearm. When you release the fist, the tension will dissipate, and you might notice a feeling of relief and relaxation come into your forearm.

It can be subtle. But once you’re more aware of it, this restful quality can remain indefinitely, as long as you keep the muscles relaxed. With some practice, you can tune into this relaxed feeling without tensing anything first, and you can feel it throughout the whole body.

That’s why everyone loves the “corpse pose” exercise that so many yoga classes end with. You lie on your mat, letting each muscle group go supple, allowing the floor to support you. It feels wonderful, and often long overdue.

This sort of tension-releasing exercise points to an underappreciated human ability: you can train yourself to be more relaxed.  

It’s easy to cultivate relaxation like this when we make a point of it, but we don’t do it by accident. Because most of our time is spent doing things and manipulating our surroundings, our bodies default to a kind of inadvertent tension. We can easily go about our days with tight faces, raised shoulders, and tense limbs, usually without doing anything to release the buildup.

Our cultural ideas of relaxation tend to involve some sort of external intervention — drinks, vacations, entertainment, or some other kind of stimulation, more to distract us from tension than actually relieve it. We’d probably get more lasting value from a few daily minutes of lying on the floor, letting the body go supple.

Once you’re used to relaxing the body, you can do it any time you aren’t moving. Waiting rooms. Park benches. Office chairs. Porches. Nobody can see you do it, so you can do it at dinner, in meetings, or on dates.

Even a few seconds of releasing tension offers some relief and relaxation. If you make a habit of this practice, you’re virtually always bringing the tension level back down, many times a day. You’re training your body to relax itself.

Mental stress and rumination do not prevent you from doing this. The mind can carry on while you attend to the body. You might notice, however, a feedback loop—the body tends to tense up when the mind is agitated—and how relaxing the body eases the mind.

I’ve been privately relaxing in this way for years, and now the default state of my body is to be supple and relaxed like this. That’s not to say I don’t have my blow ups and breakdowns. Those are inevitable, but between the blowups, I find real relaxation and enjoyment almost every time I sit in a chair, lie down, or wait for anything.

As with many of my internal quality-of-life practices, deliberate relaxation always been a hard thing to explain to people, which is why I made a whole course on it.

I’m about to run a second group session of Mindfulness for Relaxation, where I teach people how to cultivate this kind of relaxation, and then use a simple mindfulness technique to deepen that feeling and start to settle the mental activity too.

If you like the idea of introducing a daily relaxation period, or if it feels like a good time to establish a habitual mindfulness practice, you’ll get a lot out of the course.

[Learn more about the course] | [Ok, sign me up]

Once you’re registered, you can do the course at your own pace. A group of readers is going to start on Wednesday, November 18, if you want to join them, but that’s totally optional.

(Those of you who have taken MFR before, under the nickname Camp Calm Relax, will get an invite via email to partake in the new session for free.)

In other news, next week Raptitude will return to its regular posting schedule. I spent the last month untangling three interconnecting website issues, and they’re finally resolved. I’ve got a backlog of writing that’s waiting to see you.



Photo by Sabri Tuzcu

Tim Ferriss’s process and strategies for reading books and note-taking.

About Tim Ferriss: Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 400 million downloads and been selected for “Best of iTunes” three years running.

Connect with Tim Ferriss:
Sign up for “5-Bullet Friday” (Tim’s email newsletter):
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Posted by: bluesyemre | November 19, 2020

She’s That Woman by #EitanChitayat and #DanaSatterwhite

We see you. We hear you. We respect you. We thank you. We revere you. This is an expression of our profound admiration for women. All women.

Mothers. Sisters. Daughters. Wives. Heads of households. Heads of state. Executives. Pioneers. Thought leaders. Essential workers. Activists. Entrepreneurs. Problem solvers. Engineers. Athletes. Performers. Educators. Authors. Artists. Moguls. Scientists. Sociologists. Physicians. Economists. First responders. The list doesn’t stop.

We created it for no other reason than we wanted to – and we could. And we’re releasing it with no special women’s day in mind because, to us, every day is a day to celebrate women. We hope that maybe, with all the division between people right now, this simple message that honors all women, is one everyone can get behind – together.

Even though we’re able to shine a spotlight on around 300 women here, we know it doesn’t even begin to scratch the surface of the 4 billion+ women who help shape our world for the better every day.

If you’re a woman reading this, know that you’re here in spirit. And to you and every single woman who’s ever walked the Earth, we present this to you on behalf of all men who feel how we do.

Always with love,
Eitan Chitayat and Dana Satterwhite

Video games are proving a safe way for kids to play together with their friends...

Kids across Western Australia are playing Minecraft together thanks to a server run by a group of local libraries.

LibraryCraft is a Minecraft server run by a group of libraries from across WA.

John Geijsman, the early childhood programs officer at Fremantle Library, started a small Minecraft server for his Coder Dojo in October 2019.

“Then COVID hit and every library in the state closed its doors. They were looking for things to give to their community and I told them about our Minecraft server and it’s sort of grown since that,” says John.

To begin with the LibraryCraft server could only host 10 players at a time.

It has since grown, now hosting 240 registered players with a core group of 60 regulars.

“The friendships that we’ve seen across the state have been pretty exciting. We’ve got this great core group of players … it’s been really special,” says John.

Players range between 7–17 years old, from experienced Minecraft pros to complete beginners.

For some of the younger players it is their first time playing Minecraft and their first foray into online gaming.

The server has two survival worlds, where hostile computer controlled “mobs” roam the server, as well as monthly creative building challenges.

Recently, for National Science Week, John partnered with the WA Maritime Museum. Together they ran an underwater base building challenge.

This month LibraryCraft has launched project worlds. Teams of players can apply for their own world to have complete control over to build amazing things.

“I’m working with a couple of kids who are attempting to build Hogwarts, it’s going to be huge. They’re really excited about that. They have massive plans for it,” says John.


“The kids have a say in what the server looks like, what maps we bring out. Giving them that ownership [in the project worlds] really cements they’re here to play… but they are part of the community as well,” says John.

John also runs school holiday tournaments such as the ‘head games’.

“Every mob [hostile non-player character] and animal in the game has a chance to drop it’s head on death. The kids collect those and they earn points, it’s a bit of fun,” says John.

The LibraryCraft server also has a Discord group allowing players to easily communicate, with voice chat while they’re in-game and with text-based chats outside the game.

Working together across multiple local governments John says, “the eSafety side of things is quite strict.”

“We have strict server rules and Discord rules.”

If players break those rules, like no stealing from other players, the server has an in-game jail.

“Anything after that and it’s a permanent ban,” John says.

There is also a group of moderators who volunteer their time to help run the server.

Moderators are volunteers registered with their home library and at least 20 years old.

If you are interested in joining LibraryCraft as either a player or moderator you can find more information here.

Posted by: bluesyemre | November 19, 2020

Do not assess #books by their #publishers by #EleonoraDagiene

In my PhD research, I investigate the practicalities of the evaluation of scholarly book outputs across countries. In this blog post, I discuss the inconsistencies I discovered in judgements about publishers. I also propose a model for future evaluation of scholarly books.

As my latest research reveals, the prestige of a book publisher yields points for getting government funding, not only in my home country Lithuania, but also in Denmark, Finland, Norway, and other countries. In these countries, institutions earn the maximum number of points for books issued by publishers ranked at the highest level, fewer points for books produced by publishers lingering at the entry level, and nothing when publishers do not qualify to enter the system.

In Lithuania, the decision whether a publisher is prestigious or not depends on the opinion of anonymous experts who assess physically submitted books. The prestige of a publisher is especially important for monographs in the sciences. Since only books published by prestigious (and only foreign) publishers earn a significant number of points (and funds), nothing is achieved if the experts decide that a publisher is not prestigious. It seems that nobody knows why some publishers were awarded the prestigious level in one year and designated as not prestigious in subsequent years, or the other way around.

Hunting for points, trickling down incentives, and gaming the system

As stated in the Norwegian Publication Indicator and elsewhere, the levels of publishers were created to incentivise researchers to publish their books in the most prestigious channels within their field of study.

People respond to incentives differently. Nonetheless, such rankings of publishers and institutional strategies to achieve more funds have led to hunting for pointstrickling down incentives, and gaming the system. The more ambiguous the rules that are in place, the more prevalent gaming becomes.

My findings suggest that it is difficult to reach a common understanding of what it means to be a prestigious publisher.

Are publishers rated consistently across countries and over time?

Experts in different countries may have contradictory opinions on the prestige of a publisher. Figure 1 shows that the same publisher may be ranked as prestigious in Lithuania, as basic in Finland, and as not qualifying for points in Denmark and Norway. Consequently, depending on the country, books from the same publisher may yield the maximum, minimum, or zero points.

Even in a specific country, the level achieved by a publisher may fluctuate over time. As shown in Figure 1, Cambridge Scholars Publishing had the basic level between 2005 and 2018 in Norway; in the beginning of this period, it covered a quarter of all national book outputs in the social sciences and humanities. The publisher lost the basic level in 2019. There are no apparent reasons which explain this change in the Norwegian Registry. Interestingly, the publisher regained its prior status in 2020.

Figure 1. The same publisher is ranked differently across countries and over time
(data updated on 16 November 2020)

Cambridge Scholars Publishing is only one of the examples included in my recent paper, which examines not only the prestige of publishers but also the minimum requirements set for publishers.

As my findings suggest, there is no straightforward way to verify if a book publisher complies with the minimum mandatory prerequisites (displayed in the left part of Figure 2).

An alternative approach to book assessment

As seen from Figure 2, the current rankings of book publishers are focused mostly on publishers’ gatekeeping. The current national regulations usually do not set prerequisites on publishers’ contributions to the dissemination of academic research and scholarship.

My proposal is to start with the idea that there are several essential stages in scholarly book publishing: quality control, production, dissemination (along with archiving), and marketing of books. However, publishers do not contribute equally to each of these steps. But every stage is vital for the quality of book outputs from the perspectives of research evaluation and scholarly communication.

Figure 2. The current model for publisher evaluation and an alternative model
proposed for assessment of scholarly books.

My idea is that publishers may decide which services they want to offer in each step but that they need to be transparent by providing data on the services they have delivered. It would be best if publishers give the relevant information as metadata for every book they publish (e.g. along with the ISBN of the book). Ideally, the metadata would be easily accessible and freely available through channels suitable for academics, publishers, librarians, and other parties involved in book publishing and assessment.

I presented the above idea at Metrics 2020: Workshop on Informetric and Scientometric Research (SIG/MET). A recording is available here.

My initial findings indicate that there are various publishing services for book outputs. The same book could even be peer reviewed, issued, distributed, and translated by different independent publishers (or non-publishing companies). Importantly, there is a need to define and label these services in a consistent way.

Next steps

Many questions still need to be answered, such as: how can the different services provided by publishers best be classified? Can publishers produce machine-readable metadata? Where can the metadata be stored and accessed? How can metadata be gathered and processed?

I will further investigate these questions in my PhD research. And I hope that the academic community, publishers, librarians, and infrastructure providers will also contribute to realising my proposed model for book assessment.

My research paper Prestige of scholarly book publishers: an investigation into criteria, processes, and practices across countries is currently under peer review; nevertheless, it is accessible as a preprint.

I am grateful to my supervisor Ludo Waltman, who has helped to improve my work in innumerable ways, for his exceptional support. I am also thankful to Julie Martyn for her encouraging emails reaching me precisely at the time I got stuck in my writings.

Posted by: bluesyemre | November 19, 2020

#Kütüphaneler / #Libraries #SALT Araştırma

SALT Araştırma bünyesindeki “Mimarlık ve Tasarım” ve “Kent, Toplum ve Ekonomi” koleksiyonlarından derlenen albüm, 19. yüzyılın ortalarından 20. yüzyılın sonlarına Türkiye’deki kütüphane yapılarının arşiv görsellerinden oluşur.

Compiled from the SALT Research collections “Architecture and Design” and “City, Society, and Economy,” the album includes historical library photos depicting various library buildings in Turkey from the middle of the 19th century to the late 20th century.

Beyazıt Devlet Kütüphanesi -  Beyazıt State Library, İstanbul
Yan adlı kişinin Pexels’daki fotoğrafı

Kitabınızı kaç kişi satın alıyor? Neden kitabım her kitapçıda satılmıyor veya bulunmuyor? Yayınevi kitabımın satışıyla neden ilgilenmiyor? Kitabımın satışını nasıl takip edebilirim? Kitabınızın satışı ile ilgili tüm merak ettiklerinizi bu yazımızda bulacaksınız.

1-Kitabınızı kaç kişi satın alıyor?

Kitabı doğrudan okurun satın aldığını mı sanıyorsunuz? Aslında kitabınız, siz okura ulaşana kadar üç farklı satın alma aşamasından geçiyor.

Önce yayınevine kitabınızı “satıyorsunuz.” Yayıneviniz sizi “yatırım yapmaya değer” görüyor.

Yayınevinin sizi basması yeterli mi? Hayır! Dağıtımcının kitabı sipariş etmesi gerekiyor. Bazen yayınevi kitaba yatırım yapıyor ama dağıtımcı sipariş geçmiyor. O zaman kitabınız rafa ulaşmıyor.

Peki dağıtımcı kitabınızı aldı diyelim. Rafa çıkması garanti mi? Hayır. Üçüncü müşteriniz de kitapevleri. Türkiye’de her yıl ortalama 60 bin farklı kitap basılıyor. Bunlardan çok azı rafa çıkabiliyor. Kitapçılar ancak çok satacağına güvendiği kitapları rafa koyuyor.

Diyelim ki kitabevi de kitabınızı sipariş etti ve rafa koydu. Kitabınız eğer üç hafta içine satış yapamazsa o zaman kitabınız o raftan iniyor ve bir daha -bir satış patlaması yaşamadığı sürece- depoya kalkıyor, hatta iadeye gidiyor.

Tüm bu aşamalardan geçip rafta yer bulan kitap okurun karşısına çıkabiliyor. Bu yüzden kitabın tanıtımını iyi yapmanız gerekiyor ki rafa çıkan kitap bir daha raflardan inmesin.

Image for post
Karolina Grabowska adlı kişinin Pexels’daki fotoğrafı

2- Neden kitabım her kitapçıda satılmıyor veya bulunmuyor?

Eğer kitabımız çok satan (best seller) değilse, yayınevleri bir kitabı ortalama 1000–2000 adet basarlar. Türkiye’nin genelinde tahmini 20 bin kitap satış mağazası olduğunu düşünelim. Alışveriş merkezlerindeki mağazalara uğrayan insan sayısı daha fazla olduğu için buralara da 5–10 kitap gönderildiğini varsayalım. Bir kısmının da online mağazalara dağıldığını hesaba katalım.

Bu durumda 1000 adet basılan bir kitabı ancak belli illerdeki belli mağazalarda dağıtabilirsiniz. Kitabınız ancak 200–300 satış noktasına ulaşacaktır.

Bir mağazada kitabınızdan bir adet varsa ve o satılmışsa tekrar aynı mağazaya kitabınızın ulaşması da zaman alır.

Bu problemin çözümü için okurlara çok iş düşüyor. Okurlar kitaplarını kitapçılardan aldıklarında onların hayatta kalmasına büyük katkı sunmuş olur. Böylece kitapçılar ve kitapçılardaki kitap çeşidi de çoğalabilir.

İnternet kitapçısından kitabı indirimli aldığınız algısı ise bir yanılgıdır.

Image for post
cottonbro adlı kişinin Pexels’daki fotoğrafı

3- Kitabımın satışını nasıl takip edebilirim?

Bir yazar, kitabını yayınevine teslim ettikten sonra kitapla bağı kopuyor. Yani baskı adedini, satış adedinin takibini yapamıyor.

Yayınevleri sözleşmede yazılan adette mi baskı yapıyor? Söylenen adette mi satış yapıldı yoksa yayınevi korsan baskı yapıp sattı mı? Başka kitabın bandrolüyle kitabınız dağıtıma girmiş olabilir mi?

Avrupa’da kitap satışının yazar tarafından izlenebildiği sistemler var. Sistem üzerinden yazar, nerede kaç adet kitabının sattığından haberdar olabiliyor. Türkiye’de henüz böyle bir sistem yok.

Satış takibi için şimdilik tek yöntem e-devlette Kültür Bakanlığı’ndan adınıza alınan bandrolü sorgulatmak.

Kitapyurdu sattığı kitabı “Künye” bölümünde açıklıyor. Diğer online sitelerde de günlük satış adedini açıklayanlar var.

4- Yayınevi kitabımın satışıyla neden ilgilenmiyor?

Yazarlardan en sık, “Yayınevi kitabımı bastı ama satışıyla ilgilenmiyor” şikâyetini duyarım. Her yazar yayınevine kırgın ve yayınevini değiştirmek istiyor. Peki, yayınevleri bastığı kitabın satışıyla neden ilgilenmiyor?

Aslında ilgileniyorlar. Bizim görmediğimiz pek çok sistematik arka planda kitabın satılması için çalışıyor. Yayınevleri bir kitap bülteni hazırlayıp bunu dağıtımcılar ve kitapevleriyle paylaşıyor. Belli noktalarda kitabın bulunması için çalışmalar yapıyorlar. Bazı yayınevleri kurumlarla görüşüyor ve kitabın olası satılabilecek noktalarda bulunmasına çalışıyorlar.

Bazı yayınevleri basın mensuplarına ya da fenomenlere kitabı gönderiyor. Yazar için imza günleri, etkinliklerde stand açma, fuara katılma gibi çalışmalar yapıyorlar. Peki neden çoğu zaman reklam vermiyorlar?

Çünkü yayınevleri yüzlerce kitap basıyor. Hangi birine reklam çıksınlar? Diyelim ki yayınevinin 300 kitabı var, her kitaba günde 10 lira reklam bedeli ayırsa, ayda 300 lira yapar. 300×300 toplam 90 bin lira para yapıyor. Ciddi bir gider kalemi ve yayınevlerinin böyle bir bütçesi yok. O yüzden ağızdan ağıza pazarlama ile satmasını tercih ediyorlar veya sadece kendi sosyal medyalarında paylaşmakla yetiniyorlar.

Eğer bir kitabın satış beklentisi 1000 civarındaysa (ki Türkiye’de pek çok kitap ancak bu kadar satılıyor ve basılıyor) o kitaba reklam harcaması yapmak demek zarar etmek demek yayınevleri için.

Bu yüzden yayınevleri sadece –amiral gemisi- tabir ettikleri satma potansiyeli yüksek kitaplara reklam yapıyor.

Eğer yazar Facebook ve Instagram reklamı verirse bir kitabı satmanın maliyeti muhtemelen telif maliyetiyle başa baştır. Ancak kitaptan beklentiniz zaten bilinirlik yaratmaksa o zaman kitap için reklam maliyetini katlanmak mantıklı olur.

Kitap sektöründe reklam yapan tek yer online satış siteleri. Onlar da biri arama yaptığında (retarget marketing) reklam çıkartıyor. Birinin araması için de önceden kitabın tanıtılmış olması lazım.

Pamela Tulloch, CEO, Scottish Library and Information Council

BOOK Week Scotland is the nation’s celebration of its favourite pastime – reading! Reading has proved to be a lifeline for people in 2020 as the COVID-19 pandemic plays out. Scottish Book Trust has carried out research into people’s reading habits during lockdown and it highlighted that 65% were reading more than they used to.

The Reading in Scotland: Reading Over Lockdown report also states that 75% of people interviewed used the library prior to lockdown for access to physical books and that for those with children, the library played an even more significant role in their access to books: 94% had been using the library to get books for their children prior to the lockdown. This strong engagement with Scotland’s public libraries demonstrates the special role which libraries have in expanding reading horizons.

With over 20 million books borrowed from public libraries in Scotland last year, it is no accident that reading remains the most popular cultural activity in Scotland. As the country went into lockdown, and public library buildings closed in March 2020, access was less available to physical books in libraries – however libraries flexed their offer and web-based services such as ebooks, eaudiobooks, emagazines and online newspapers all became heavily used by library members. Use of online library services rocketed during lockdown and new members, who had not appreciated what a strong free online reading offer there is, were attracted to libraries.

With over 43 million visits to public libraries in Scotland last year, use of the public library service remains the most popular service which local government provides. When the library venues closed, they were more than missed. The Report found that for those who preferred reading physical books, the lack of access to books through public libraries during lockdown had reading habits restricted. Concern was expressed about the impact this had on children who did not have access to a breadth of reading materials for a prolonged period of time.

To address this concern, many public libraries introduced “click and collect” and delivery services to enable physical books to be reunited with library users. These services drew on the skills of the library staff to select a range of bespoke reading materials for members of the public. Many library services are now stating that they intend to keep this service as part of the library offer. Not a bad legacy from the pandemic.

Scotland’s public library services have learned a lot from lockdown. They have realised that the digital library offer needs to be every bit as good as the service offer through the library venues: that one service cannot replace the other and that the physical and digital library service complement each other. Communities have also realised public libraries are a valued and vital part of the fabric of the community they serve. As one respondent to Scottish Book Trust’s Reading in Scotland: Reading Over Lockdown research put it: “For me a library was and is now one of my essential life services. After lockdown I will be delighted to get back to the library”.

Public libraries in Scotland are celebrating Book Week Scotland 2020 with the creativity and flare that you would expect in a COVID-safe way with online author sessions, online book discussion groups, quizzes and much more.

For more information visit

Pamela Tulloch, CEO, Scottish Library and Information Council

Posted by: bluesyemre | November 19, 2020

2021 budgets, the future of information, and you


Budget planning for 2021 will already be a challenging enough process without navigating the impact of the pandemic on your organisation. Jinfo Consulting enables you to meet the demands of preparing a budget by using our expertise to help you link value to your organisation’s strategy. Take the opportunity to effectively align your goals and build strategic foresight for success.


As 2020 draws to a close, you may be considering, like many of our clients, how to budget for success and achieve the best result for 2021.

The COVID-19 crisis has affected sectors in different ways and will continue to disrupt – but here’s what we do know:

  • In-person options for events, training and team-building are likely to be limited, especially in the first half of 2021
  • The “new normal” for business looks very different to what it did a year ago… which means different needs for and pressures on information services, expertise, and budgets in your organisation
  • Your organisation needs – more than ever – access to information products, services and expertise, aligned with its goals and objectives.

A resilient budgeting process links into your organisation’s overall business strategy. How well poised are you to face this future, strategically and effectively?

Click to view

Click the figure to view a larger version.

Download a PDF version of this worksheet here.

Jinfo can help

For every statement you answered with Y, Jinfo can help you with Content, Community, and Consulting designed to:

  • Connect information products, services and expertise with value to the business
  • Develop and implement holistic content portfolio management
  • Create and deliver expert services and end-user empowerment as an Information Centre of Excellence.

Want to work on your own? A Jinfo Subscription gives you access to all our Content and Community sessions to support your information service team’s goals and objectives.

Prefer to have structure, perspective and accountability to ensure you hit your goals for the year? Consider Jinfo Consulting, where we work alongside you to solve challenges and strengthen your information service team as a valuable asset within your organisation.

Get started

Share your responses to these statements and questions with us to contribute to your financial planning.

Talk with us about your 2021 budgeting process and what looks different for you – operationally, financially, strategically – in the unique future we’re all facing. By investing now, you can build a resilient budget to navigate the coming months – contact us today.

Posted by: bluesyemre | November 19, 2020

The ‘Purr-fect’ 2021 Calendar (Limited Edition)

In purchasing this calendar, you are helping us to sustain what we value in our community — whether that be sheltering homeless animals, improving literacy, or dressing up in knit and holding cats. Each month features real, adoptable cats, each alongside one of your favorite librarians from the Morgantown Public Library System. Proceeds from sales directly support the Library System, Homeward Bound WV, and the Marion County Humane Society, WV. We are all nonprofit organizations that have collaborated in this special fundraiser to save our furry friends and enrich the human experience.

We hope you enjoy this calendar as much as we enjoyed putting it together. Thank you for supporting our library and our local animal shelters!

Posted by: bluesyemre | November 19, 2020

Australia’s National Digital Health Strategy

Australia’s National Digital Health Strategy – Safe, Seamless and Secure: evolving health and care to meet the needs of modern Australia.

Digital information is the bedrock of high quality healthcare. The benefits for patients are significant and compelling: hospital admissions avoided, fewer adverse drug events, reduced duplication of tests, better coordination of care for people with chronic and complex conditions, and better informed treatment decisions. Digital health can help save and improve lives.

The Australian community has been clear about what it expects from healthcare services today and in the future. Australians want a health system which puts people first – giving more choice, control and transparency. They want better access to mobile digital health services for the whole community – not just those who are experienced users of new technology. They want their health information to be confidential and secure, protected from cyber criminals and from any unauthorised access.

Healthcare providers have been equally clear. They want secure digital services that will provide instant access to a patient’s information – especially in an emergency, support earlier diagnosis and better management of disease, and the development of new medicines and treatments. They want technology to reduce their administrative burden so that they can spend more time with patients.

Participants across the health sector are making significant investments in programs to modernise health service delivery so that it is more effective and efficient. State-wide electronic medical record initiatives and local innovations that bring together data and transform decision support have led to a need for agreement on a national set of priorities to guide the diverse players in the health sector towards common goals for better connected digital services.

The Australian Digital Health Agency was established in 2016 by the governments of Australia to lead the development of the National Digital Health Strategy (the Strategy) and its implementation.

The Strategy is the product of detailed consultation and co-production with patients, consumers and carers – and the healthcare professionals, industry, organisations and innovators who serve them. It draws on evidence of clinical and economic benefit from many sources within Australia and overseas.

The Strategy builds on Australia’s existing leadership in digital healthcare. The Australian Government recently announced that every Australian will automatically have a My Health Record which they control – unless they choose not to have one – because of evidence that such a service can improve clinical outcomes. The Australian Medical Association has described this initiative as the “future of medicine”.

Executive Summary

All states and territories have prioritised digital health as key to improving service delivery and health outcomes, as have many healthcare providers. Entrepreneurs and developers across the country are investing in new tools and ways to use data as well as innovative ways to provide health services. The Strategy will leverage existing assets and capabilities to fast-track the realisation of benefits for patients and the community.

Australians are right to be proud of their health services: they are among the best, most accessible and efficient in the world. We do, however, face the challenges of financial constraint and rapidly rising demand for services. It is imperative that we work together to harness the power of technology and foster innovation to support high-quality, sustainable health and care for all, today and into the future.

Digital information can transform the quality and sustainability of health and care. Used effectively, it can help save lives, improve health and wellbeing and support a sustainable health system that delivers safe, high quality and effective health services for all Australians. The National Digital Health Strategy will benefit Australians by helping to:

  • prevent adverse drug events, reduce medical errors, improve vaccination rates, better coordinate care and better inform treatment decisions;
  • sustain a more efficient health system, through less time searching for patient data, reduction of avoidable hospitalisations, and reduced duplicated pathology tests and x-rays which inconveniences patients and increases the cost of healthcare;
  • improve patient experience by putting the patient at the centre of their healthcare, and keeping people out of hospital;
  • provide greater access to healthcare for people living in rural and remote areas of Australia;
  • protect the national digital health infrastructure and secure the personal health information of Australians.

Read more – Where are we now?

The Australian Digital Health Agency has been established by the governments of Australia with a remit to evolve digital health capability through innovation, collaboration and leadership to facilitate digital health integration in the health system.[1] The Agency has developed the National Digital Health Strategy through extensive consultation with the Australian community and comprehensive analysis of the evidence. The Strategy proposes seven strategic priority outcomes to be achieved by 2022.

Read more – A Strategic Direction for Digital Health in Australia

DOWNLOAD Digital Health Today and The Future Timeline (A3)

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